Examining Self-Service Kiosks in Quick-Service Restaurant Settings
Description:
Research is needed that examines the effects of kiosk technology on restaurant operational performance measures, such as total sales. The study employs a 2X2 between-subjects field experimental design to empirically test the hypothesized relationships proposed in the research model. The data collection site was Burger King located in the student union of a large Tier 1 research university in southwest USA. The independent variables included ordering method (kiosk vs. cashier) and operational vo…
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Date:
May 2019
Creator:
Torres, Bryan C.