The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper
Description:
The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdo…
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Date:
December 1973
Creator:
Cameron, Randy Duval