UNT Scholarly Works - 3 Matching Results

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A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.

Date: 2010

Creator: Ganesh, Gopala & Barat, Somjit

Partner: UNT College of Business

open access

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.

Date: February 2010

Creator: Ganesh, Gopala & Paswan, Audhesh K.

Partner: UNT College of Business

open access

A New Approach to Measure Perceived Brand Personality Associations Among Consumers

This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.

Date: 2010

Creator: Heere, Bob

Partner: UNT College of Business

UNT Scholarly Works - 3 Matching Results

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A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

A New Approach to Measure Perceived Brand Personality Associations Among Consumers