A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Description:

This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.

Creator(s):
Creation Date: 2010  
Partner(s):
UNT College of Business
Collection(s):
UNT Scholarly Works
Usage:
Total Uses: 823
Past 30 days: 68
Yesterday: 1
Creator (Author):
Ganesh, Gopala

University of North Texas

Creator (Author):
Barat, Somjit

Pennsylvania State University

Publisher Info:
Place of Publication: [Las Vegas, Nevada]
Date(s):
  • Creation: 2010
Description:

This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.

Degree:
Physical Description:

9 p.

Language(s):
Subject(s):
Keyword(s): e-commerce | B2C | shopping orientations | shopping criteria | theory of planned behaviors
Source: Review of Business Research, 2010, Las Vegas: International Academy of Business and Economics, pp. 92-99
Partner:
UNT College of Business
Collection:
UNT Scholarly Works
Identifier:
  • ARK: ark:/67531/metadc38884
Resource Type: Article
Format: Text
Rights:
Access: Public
Citation:
Publication Title: Review of Business Research
Volume: 10
Issue: 3
Page Start: 92
Page End: 99
Pages: 9
Peer Reviewed: Yes