University of North Texas
Pennsylvania State University
Publisher Name: International Academy of Business and Economics
Place of Publication: [Tula, Russia]
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Department: Marketing and Logistics
Abstract: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.
|Keyword(s):||e-commerce | B2C | shopping orientation | shopping criteria | theory of planned behaviors|
|Source:||Review of Business Research, 2010, Tula: International Academy of Business and Economics, pp. 92-99|
UNT College of Business
UNT Scholarly Works
Publication Title: Review of Business Research
Page Start: 92
Page End: 99
Peer Reviewed: Yes