So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library Metadata

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Title

  • Main Title So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

Creator

  • Author: Keshmiripour, Setareh
    Creator Type: Personal
  • Author: Venner, Mary Ann
    Creator Type: Personal

Date

  • Creation: 2015-11

Language

  • English

Description

  • Content Description: This presentation provides an overview of the redesign of reference services at UNT Libraries using brand research and marketing strategies.
  • Physical Description: 21 p.

Subject

  • Keyword: brand research
  • Keyword: reference services
  • Keyword: marketing

Source

  • Conference: Library Marketing and Communications Conference, November 3-4, 2015, Dallas, TX.

Collection

  • Name: UNT Scholarly Works
    Code: UNTSW

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public

Resource Type

  • Presentation

Format

  • Image

Identifier

  • Archival Resource Key: ark:/67531/metadc826641

Degree

  • Academic Department: Libraries
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