A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans Page: 33
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I
Table 2
Summary of Instrument Items by Variable and Type of Data
Variable Measures
Independent General shopping
characteristics
Independent/ Responses to
dependent excitement
Independent/ Consumptions Patterns:
dependent Money spent
Impulse purchasing
Dependent Repatronage intention
Independent Ethnicity
Descriptive Demographics:
Sex
Age
Number of children
under 18
Education
Income
Residential
zip codeY
complete my shopping on time," "I usually have as much time as I need to complete my
shopping," and "I feel pressured to complete my shopping quickly". Each statement was
measured on a 7-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly
agree). Data collected were interval data.
Money available for shopping was measured using Beatty and Ferrell's (1998)
scale. The statements included: "I do not feel I can afford to make any unplanned
purchases," "I am on a tight budget," "I feel that I have extra money to splurge a little on
shopping." A 7-point Likert scale was used, ranging from 1 (strongly disagree) to 7
(strongly agree). The type of data collected for these statements was interval.33
Type of Data
Interval
Interval
Ratio
Interval
Interval
Nominal
Nominal
Ratio
Ratio
Ordinal
Ordinal
Nominal
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Sanchez, Marissa R. A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans, thesis, August 2002; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc3213/m1/34/: accessed May 1, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .