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Using representational and abstract imagery to createregulatory fit effects

Description: Article asserts that visual imagery is one of the most important methods of communicating with consumers, but scholars have generally neglected the role of different forms of visual imagery (representational and abstract). The authors demonstrate that prevention-focused versus promotion-focused mindsets guide the interpretation of meanings conveyed by representational versus abstract visual imagery as a nonverbal means to achieve regulatory fit.
Date: October 19, 2023
Creator: Naletelich, Kelly; Ketron, Seth; Spears, Nancy & Gelves, J. Alejandro
Item Type: Refine your search to only Article
Partner: UNT College of Business
open access

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Concept Release on Audit Quality Indicators, No. 2015-005, July 1, 2015

Description: This commentary summarizes the contributors’ views and recommendations on the Public Accounting Oversight Board's (PCAOB) Audit Quality Indicators (ACIs).
Date: October 2015
Creator: Rezaee, Zabihollah; Abernathy, John L.; Causholli, Monika; Michas, Paul N.; Roush, Pamela B.; Rowe, Stephen et al.
Item Type: Refine your search to only Article
Partner: UNT College of Business
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