Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions
Description:
Article explores the relationship between social media, personal branding, and perceived authenticity in sports figures, focusing on Deion Sanders’s online presence as head football coach at the University of Colorado. Using qualitative methods, the study examines how Sanders presents authenticity on social media and how audiences perceive it. The findings show that digital charisma plays a key role in shaping his perceived authenticity.
Date:
May 14, 2025
Creator:
Singer, Mara F. & Jones, Olivia E.
Item Type:
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Partner:
UNT College of Business