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[Frank Cuellar Sr. and Julia Cuellar with Grandchildren - Texas Restaurant Association Hall of Honor Induction Ceremony]

Description: Photograph of Julia Cuellar (left) and Frank Cuellar Sr. (center) attending Frank Sr.'s Texas Restaurant Association Hall of Honor induction ceremony in 1990. Also seen are all of their grandchildren who have been identified as (from left to right) Jamie, Catherine, Rob, Adrien, Alycen, Julie, and Frank III. Laura is seen in front of Frank Cuellar. A note on the back of the photograph identifies each person in the photo. The Cuellars were among the early entrepreneurs who helped transform Tex-M… more
Date: 1990
Item Type: Refine your search to only Photograph
Location: 30.252734 -97.741708
Partner: UNT Libraries Special Collections
open access

[Reference Letter from D. B. Mizell on behalf of Frank Cuellar, Sr. - 1925]

Description: Reference letter from D. B. Mizell of the Ford Assembling Plant in Kaufman, Texas on behalf of Frank Cuellar, Sr. The letter was written on April 11th, 1925. The letter reads "Gentlemen: I am writing you at request of Frank Cuellar, who wishes hereby to make application for work in your plant. He is a Mexican, 22 years old, and un-married. He is an intelligent young man, of good moral character, speaks English, and also speaks and writes in Spanish. He says that he lived on the farm all of his … more
Date: April 11, 1925
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections
open access

[Reference Letter from Wood Nash on behalf of Frank Cuellar, Sr. - 1925]

Description: Reference letter from Wood Nash, President of The Farmers & Merchants National Bank in Kaufman, on behalf of Frank Cuellar, Sr. The letter was written on August 31st, 1925. The letter reads "To whom it may concern: This letter will serve to introduce to you Mr. Frank Cuellar, the bearer hereof, who is leaving our city seeking employment as a mechanic. We have known Mr. Cuellar for several years and have always found him to be very industrious, a hard worker, and always striving to make good. We… more
Date: August 31, 1925
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections
open access

[Reference Letter from J. A. Nash on behalf of Frank Cuellar, Sr. - 1925]

Description: Reference letter from J. A. Nash, President of the First National Bank in Kaufman, Texas, on behalf of Frank Cuellar, Sr. The letter was written on August 31st, 1925. The letter reads "To whom it may concern: The bearer of this letter Frank Cuellar is a Mexican boy raised on my farm. He is thoroughly [?], truthful and reliable. He does not drink, smoke, nor cheer. He has plenty of energy and does not mind work. If given a chance he will make good. Yours truly, [?]. The top of the letter has a h… more
Date: August 31, 1925
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections

[Cuellar Family Plot- Calvary Hill Cemetery]

Description: Color photograph of the Cuellar family plot in Calvary Hill Cemetery at 3235 Lombardy Lane, Dallas, TX. The photograph appears to be undated. Stamp on the back of the photo reads "Harry Bennett, 2613 McKinney Dallas, Texas" The stamp also reads "Phone TA 7-2053" and "Can furnish copies of this photograph at any time". The back of the photograph also includes an attached note with the cemetery address. The Cuellars were among the early entrepreneurs who helped transform Tex-Mex food into the mos… more
Date: 19XX
Item Type: Refine your search to only Photograph
Location: 32.868561 -96.870860
Partner: UNT Libraries Special Collections

[Frank Cuellar Sr., Jr., and III at The State Fair of Texas - Dallas, Texas, 1977]

Description: This photograph shows Frank Cuellar Sr, Frank Cuellar III, and Frank Cuellar Sr. standing in between two cowboy hat-wearing State Fair of Texas livestock staff. Also shown in the exhibitor (the young girl holding the steer) of the prize-winning animal in one of the competitions at the 1977 State Fair of Texas. The men are all seen wearing red bandanas around their necks while three of them wear hats. A sign can be seen above the group that reads "State Fair of Texas - 1977, Dallas". To promote … more
Date: 1977
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections
open access

El Chico Cookbook

Description: Cookbook of recipes for Tex-Mex dishes compiled by the founders of the El Chico Restaurant located in the El Paso area, along with brief background information about the family and the history of the restaurant.
Date: 1977
Creator: Cuellar, Frank, Sr.; Cuellar, Mack; Cuellar, Gilbert; Cuellar, Willie Jack & Cuellar, Alfred
Item Type: Refine your search to only Book
Partner: UNT Libraries Special Collections

[El Chico Bar Guide - 1974]

Description: El Chico Cafe bar guide dated 1974. The front cover of the guide features four beverages that one can order at the El Chico restaurant. These beverages include a sangria, margarita, papaya daiquiri, and wine. An illustration of each drink accompanies the title of each drink. The back of the menu shows the description and price of each drink. Additional beverages can be seen listed below the four featured drinks. This "bar guide" was likely available at various El Chico Restaurants during the 19… more
Date: 1974
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections
open access

[El Charrito Restaurants Menu - 1956]

Description: El Charrito Restaurants menu dated 1956. The front of the menu features an illustration of "Jarabe Jaliscinse" which is a traditional Hispanic song/dance. Also on the front cover is the title which states "El Charrito Restaurants - Best Mexican Foods". The inside of the menu shows various meals and dishes available to purchase at the restaurant. Other illustrations of various Hispanic dances are shown throughout the menu. Some of which include "El Huapango Tamaulipeco", "Sones Huastecos", "Bail… more
Date: 1956
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections

[El Chico Cafe Menu - 1943]

Description: Loose paper scans of a menu from the El Chico Cafe located on 3415 Oak Lawn Avenue in Dallas, Texas. The original menu likely dated from 1943. The cover of the menu features illustrations of various plants as well as a seated individual wearing a sombrero. The text states "El Chico Cafe - Mexican Foods - 3514 Oak Lawn Avenue Dallas, Texas". The inside pages of the menu highlights various menu items available to purchase at the El Chico Cafe. Operated by the Cuellar family, the Cuellars were amo… more
Date: 1943
Item Type: Refine your search to only Photograph
Location: 32.812047 -96.805121
Partner: UNT Libraries Special Collections

[Adelaida Cuellar Sitting with Her Sons]

Description: Photograph of Adelaida Cuellar sitting with eight of her sons. Photographed are (from left to right) (FRONT ROW) Amos Cuellar, Jim Cuellar, Adelaida Cuellar, Manuel Cuellar, Frank Cuellar, (BACK ROW) Mack Cuellar, Alfred Cuellar, Gilbert Cuellar, and Willie Jack Cuellar. Each son is seen wearing a suit and tie (except for Jim Cuellar who is wearing slacks and a buttoned-up cardigan) while Adelaida Cuellar is seen wearing a dress and cardigan. The Cuellars were among the early entrepreneurs who … more
Date: 1949
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Cuellar Family Standing Around Table]

Description: Photograph of various Cuellar family members. Several men can be standing at the far end of the table. The individuals on the left side have been identified as (from left to right) Willie Jack Cuellar, Alfred Cuellar, Luis Alvarado [?], Manuel Cuellar, and unknown man. The individuals on the right side have been identified as (from left to right) Frank Cuellar, Mack Cuellar, and Gilbert Cuellar. Several individuals can be seen seated at the table but none of them are looking at the camera. The … more
Date: [1962..1966]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Cuellar Family Members at Event]

Description: Photograph of six Cuellar family members at an event. Five individuals are sitting while one is standing. Various tables can be seen surrounding the group. The individuals have been identified as (from left to right) Marcia Cuellar, Lala Cuellar, Julia Cuellar, Frank Cuellar, Gilbert Cuellar, and Mack Cuellar. This photograph was likely taken in the early-to-mid 1980s but before early 1986 as Gilbert Cuellar passed away in July of 1986. The Cuellars were among the early entrepreneurs who helped… more
Date: [1985..1986]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Photograph of Newspaper Clipping - Cuellar Family]

Description: Photograph of a newspaper clipping which features a family photo of the Cuellar family. The newspaper clipping is entitled "Los Cuellar, Modelo Del Espiritu Emprendedor de Los Mexicanos" which translates to "The Cuellar, A Model of Mexican Entrepreneurial Spirit". Featured in a family portrait at the top of the newspaper clipping are Adelaida Cuellar, Macario Cuellar, Alfred Cuellar, Kathleen Cuellar, Gilbert Cuellar, Mary Cuellar, Mack Cuellar, Frank Cuellar Sr., Manuel Cuellar, Willie Jack Cu… more
Date: [1949..1950]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Macario and Adelaida Cuellar Anniversary Portrait]

Description: Photograph of Macario Cuellar and Adelaida Cuellar. Macario Cuellar is seen standing behind Adelaida Cuellar as she sits in a chair. The portrait was likely taken of the couple to celebrate their wedding anniversary sometime during 1948 through 1965. Macario is seen wearing a suit and tie while Adelaida is seen wearing a dark colored suit set. Adelaida is also seen wearing a corsage on her shoulder while Macario has a carnation pinned on his lapel. Adelaida and Macario Cuellar were married in 1… more
Date: [1948..1965]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Mariano Martinez Jr. and Rose Marie Martinez at Fair Park, Dallas, TX]

Description: Photograph of the Fair Park El Chico menu board with two children in front of it. The children are identified as (from left to right) Mariano Martinez Jr. and Rose Marie Martinez. The two children, who are brother and sister, are seen playing with something on the ground as Mariano Jr. looks up at the camera. Mariano Jr. can be seen wearing trousers and a button-up shirt while Rose Marie can be seen wearing a blouse and skirt. The menu behind the children offers tamales, a "Mexican" dinner, enc… more
Date: [1950..1955]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[El Chico Letterhead, Business Card, and Matchbook Sent to Mariano Martinez]

Description: A letterhead, business card, and matchbook from El Chico Cafe #1 located at 3514 Oak Lawn Avenue in Dallas, Texas. The items were mailed in an envelope addressed to Mr. Mariano Martinez of 3716 1/2 Oakwood Avenue, Los Angeles "4", California. A stamp states that the letter was sent from Dallas, Texas on June 24th, 1943, at 5:30 pm. Each item has the El Chico logo and highlights what the restaurant sells (Mexican cuisine) as well as that it is operated by the Cuellar family. The Cuellars were am… more
Date: June 24, 1943, 5:30 p.m.
Item Type: Refine your search to only Photograph
Location: 32.812047 -96.805121
Partner: UNT Libraries Special Collections

[Mack Cuellar in Military Uniform]

Description: Photograph of Mack Cuellar in a military uniform. The uniform consists of a matching jacket and trousers set as well as a button-down shirt and tie. The uniform also features a cartridge belt, canvas gaiters, leather boots, and a canvas crossbody bag. Mack Cuellar is the son of Macario Cuellar and Adelaida Cuellar, matriarch of the Cuellar family. The Cuellars were among the early entrepreneurs who helped transform Tex-Mex food into the most popular and widespread form of Mexican American cuisi… more
Date: [1941..1945]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[El Chico Family and Employees - El Chico #1]

Description: Photograph of a group of individuals in white dresses and button-ups posing in front of a brick building and trees. The group consists of members of the Cuellar family, the creators of the El Chico restaurant franchise, as well as other employees of the first El Chico restaurant. The restaurant opened in Oak Lawn, Dallas in 1940. Operated by the Cuellar family, the Cuellars were among the early entrepreneurs who helped transform Tex-Mex food into the most popular and widespread form of Mexican … more
Date: [1940..1942]
Item Type: Refine your search to only Photograph
Location: 32.812047 -96.805121
Partner: UNT Libraries Special Collections

[State Fair of Texas Parade - El Chico #2]

Description: Photograph of the State Fair of Texas Parade with El Chico #2 in the background. Opened in 1946 in Lakewood, TX, this location gave Dallas residents another location after the first location opened in 1940 in Oak Lawn, Dallas, Texas. Operated by the Cuellar family, the Cuellars were among the early entrepreneurs who helped transform Tex-Mex food into the most popular and widespread form of Mexican American cuisine. Adelaida Cuellar was the original operator and owner of Cuellar's Cafe. The cafe… more
Date: 1951
Item Type: Refine your search to only Photograph
Location: 32.834550 -96.742805
Partner: UNT Libraries Special Collections

[State Fair of Texas - Cotton Bowl and El Chico Stand]

Description: Photograph of the State Fair of Texas circa 1955. In the background of the photograph is the Cotton Bowl stadium and to the right is an El Chico concession stand. Groups of individuals can be seen walking along the cleared path. The State Fair of Texas is an annual state fair held in Dallas at historic Fair Park. The fair has taken place every year since 1886 except for varying periods during World War I and World War II as well as 2020, due to the COVID-19 pandemic. The Cuellar family were fre… more
Date: [1955..]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Mariano Martinez Sr, Martiel Cuellar, and Alfred Cuellar - El Chico #2]

Description: Photograph of a group of individuals standing in front of a building exterior. Photographed are (from left to right) Mariano Martinez Sr., Martiel Cuellar, and Alfred Cuellar. Mariano Martinez is seen wearing a dark colored suit and tie while Alfred Cuellar is seen wearing a checked suit and tie. Martiel Cuellar is seen wearing a white pin-tucked blouse and a dark colored dirndl skirt with open-toed heels. Behind the group is the second El Chico restaurant to open in the Lakewood area of Dallas… more
Date: 1946
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Eddie Gamez and Mary Pulido Gamez Wedding Portrait]

Description: Wedding portrait of Eddie Gamez and Mary Pulido Gamez. Eddie Gamez is seen wearing a black tuxedo and bowtie while Mary Pulido Gamez is seen wearing a white satin gown with a lace collared overlay. She is also seen wearing a tulle veil and headpiece. A bouquet of flowers can be seen in Mary's hands. The back of the photograph has a stamp from the photographer that reads "Ernie's Photos, JE-64897, Fort Worth, Tex". Eddie Gamez is likely a descendant of Gabriel Gamez and Gavina Cuellar Gamez, the… more
Date: [1955..1959]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections

[Martinez Family Portrait]

Description: Photograph of a group of individuals standing in front of a building. Photographed are (from left to right) Vera Martinez, Mariano Martinez Sr., Rose Marie Martinez, and Mariano Martinez Jr. Vera Martinez is seen wearing a calf-length sheath dress with a matching bolero. Mariano Martinez is seen wearing a dark colored suit and tie. Rose Marie Martinez is seen wearing a V-neck party dress while her brother, Mariano Jr., is wearing slacks, jacket, and tie. Mariano Martinez Jr. would go on to open… more
Date: [1960..1965]
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections
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