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The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

Description: This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: 2015
Creator: Shaomian, Armen & Heere, Bob
Item Type: Refine your search to only Article
Partner: UNT College of Business
open access

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

Description: This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date: January 2015
Creator: Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
Item Type: Refine your search to only Article
Partner: UNT College of Business
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