An Analytical Model of the Determinants and Outcomes of Nation Branding
Description:
Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation for specific countries, while other scholarly works in nation branding are conceptual. Various factors associated with nation branding are discussed in the literature, but there is no organizing mechanism…
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Date:
December 2009
Creator:
Sun, Qin
Partner:
UNT Libraries