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open access

Information Representation and Knowledge Organization in Cultural Heritage Organizations in Arab Gulf Counties: A case study of Alqabas Archive

Description: The goal of this study is to explore how information is currently organized in digital cultural heritage collections in Arabian Gulf countries. it focused on Alqabas – a Kuwaiti institution with a strong reputation of early adopter of digital archiving and developer of major digital collections in Arab Gulf counties, accumulated experience in knowledge management. The mixed-methods study combined semi-structured interview of the Alqabas archive manager and in-depth content analysis of a sample … more
Date: December 2020
Creator: Aljalahmah, Saleh & Zavalina, Oksana
Partner: UNT College of Information
open access

The Role of Social Media Marketing on Consumer Behavior and Luxury Brand

Description: This study examines the impact of social media marketing on luxury brands and consumer behavior, addressing a significant gap in existing research. Despite the pervasive adoption of social media across various sectors, luxury brands have been slow to engage fully with these platforms. This research employed content analysis of 16 articles published between 2010 and 2021, aimed at understanding how luxury brands utilize social media to influence consumer relationships and purchasing decisions. F… more
Date: October 2024
Creator: Alenezi, Abdullah Heleil
Partner: UNT College of Information
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