The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students
Description:
This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent va…
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Date:
August 1994
Creator:
Daniels, Susan Leigh
Partner:
UNT Libraries