An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area
Description:
This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. …
more
Date:
May 1986
Creator:
Fogel, Betty Cruikshank
Partner:
UNT Libraries