An Evaluation of Public Relations as Practiced by Southwestern Bell Telephone Company
Description:
This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long an…
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Date:
August 1974
Creator:
Gallagher, Eddye S.
Partner:
UNT Libraries