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The Development of Commercial Advertising in Saudi Television from 1986-1988

Description: The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many pha… more
Date: August 1989
Creator: AlFardi, Abdullah A. A.
Partner: UNT Libraries
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