The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity
Description:
Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R…
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Date:
August 2001
Creator:
LaCaze, Tray
Partner:
UNT Libraries