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The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

Description: Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than simply a biological classification, both gender and gender identity have been explored as portentous moderators of consumers' cognitive and emotive states, brand attributions and shopping behaviors. How migh… more
Date: August 2008
Creator: Ye, Lei
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Role of Information in the Selection Process of a Primary Care Physician

Description: There is a paucity of information about the various factors that influence the selection of primary care physicians. Also, the relative significance of these factors is not known, making it difficult to properly address ways to improve the information flow to patients when they select a primary care physician.
Date: December 1993
Creator: Butler, E. Sonny
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Size Framing: Conceptualization and Applications in Consumer Behavior

Description: Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing contex… more
Date: August 2017
Creator: Ketron, Seth
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-A… more
Date: August 2002
Creator: Sanchez, Marissa R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent

Description: An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands. Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery ite… more
Date: August 1989
Creator: Hardy, Jane P.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Examination of the Nature of a Problematic Consumer Behavior : Compulsive Purchasing as a Learned Adaptive Response, Addiction, and Personality Disorder

Description: The problem examined in this study was the nature of compulsive purchasing behavior. Three proposed models depicting this behavior as a learned adaptive response to anxiety and/or depression, an addiction, and a personality disorder were introduced and discussed in Chapter I. Background information concerning the areas examined in the models was presented in Chapter II. The research methodology was discussed in Chapter III and the findings of the research presented in Chapter IV. A summary, con… more
Date: August 1989
Creator: Briney, Alicia L. (Alicia Lyn)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach

Description: Much of consumer behavior research focuses on how consumers process and evaluate information to make current decision. In contrast, many consumer choices ares are underpinned by the need to make choices that incorporate the past or future, other places, other people and other situations that are seemingly hypothetical. The imagination provides the chief means by which consumers are able to traverse this psychological distance. Construal Level Theory (CLT) explains how individuals are able to pl… more
Date: August 2016
Creator: Dadzie, Charlene Ama
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store

Description: Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whethe… more
Date: August 2012
Creator: Gesick, Jeffrey Glen
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Social Exclusion and Green Consumption

Description: Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives o… more
Date: August 2013
Creator: Naderi, Iman
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

In-store Event Needs and Technology Use Among Half Price Books Customers

Description: Half Price Books, Records, Magazines, Inc. (HPB), fills a unique niche by selling a variety of new, used and rare merchandise primarily in their chain of 116 stores in sixteen states and online. The company has noticed increased mobile device use among customers in their stores while sales have declined in recent years. To remain viable HPB is attempting to adapt to market forces in a timely manner while remaining continually interested in growth and innovation. A major part of adapting, growin… more
Date: December 2013
Creator: Wilson, Steven K.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Embarrassment Paradox: Encouraging Compensatory Consumption in Morality-Laden Contexts

Description: This research introduces the unique context of immoral inaction—situations in which consumers have the opportunity to engage in virtuous behaviors but opt against doing so. Through five studies I demonstrate that in such contexts, embarrassment—a negatively valenced self-conscious moral emotion evoked by the perception that one's behavior is worthy of judgment by others—interacts with the use of approach-motivated coping strategies to lead consumers to engage in prosocial compensatory behaviors… more
Date: August 2020
Creator: Bennett, Andrea Rochelle
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Consumers' Behavioral Intentions Regarding Online Shopping

Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Prod… more
Date: August 2000
Creator: Kumar, Shefali
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.

Description: Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shoppers feel that they are doing something good for their family's budget, because coupons offer 'savings.' On the other hand, a coupon might have several negative effects on purchase behavior as well, which might 'devalue' the promoted product in the consumer's perception. But a review of the literature shows a lack of attention afforded to the above-mentioned aspects of coupon redemption. In additi… more
Date: August 2007
Creator: Barat, Somjit
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Symbolic visuals in advertising: The role of relevance.

Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure o… more
Date: August 2008
Creator: Holmes, Gary R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Civility Matters

Description: While the proliferation of literature on the subject of growing incivility in society demonstrates the increasing importance given to civility by corporate America, there has been little academic investigation of the concept. The limited number of academic studies on civility reveals immense negative consequences for uncivil behavior. One question for marketers of businesses is whether lack of civility among front-end personnel can negatively influence sales. This dissertation is an attempt to … more
Date: May 2011
Creator: Vahie, Archna
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Decision Making in a Miniature Market

Description: Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.
Date: August 2018
Creator: Barnes, John
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square … more
Date: December 2010
Creator: Garnett, Rebecca
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.

Description: Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching framework, this study explains how changes in the customer's perceived co-production and co-consumption, caused by a service innovation, influence her perceptions of service innovation characteristics and modify … more
Date: August 2007
Creator: Zolfagharian, Mohammadali
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Conjugate Arrangement for Measuring Commercial Viewing

Description: Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and mainta… more
Date: August 2017
Creator: Morgan, Amber
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Internal and External Drivers of Consumers’ Product Return Behaviors

Description: Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Consequently, many firms (e.g., REI) have altered their generous … more
Date: August 2015
Creator: Pei, Zhi "Kacie"
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Impacts of Blogging Motivation and Flow on Blogging Behavior

Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl… more
Date: August 2009
Creator: Park, Boram
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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