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A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Partner: UNT Libraries

A Study of Public Relations Practices of the First National Bank of Fort Worth

Description: This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.
Date: August 1980
Creator: McCorstin, Allen
Partner: UNT Libraries

An Empirical Investigation of the Potential Use of Data Required by FASB Statement No. 33 by Financial Analysts in the Dallas/Fort Worth and Houston Regions

Description: In September, 1979, the Financial Accounting Standards Board issued FASB Statement No. 33, which required certain corporations to issue specified supplementary information based on constant dollars and current costs. This information is intended to show the impact of inflation on the reported earnings and capital of business enterprises. Opponents of Statement No. 33 claim that the required supplementary information is difficult to interpret and, therefore, will not be used. Proponents contend that the information is self-explanatory and would highlight the impact of inflation on the performance of business enterprises. Thus, they conclude the supplementary data will be useful to various user groups and will be used. This dissertation's primary objective was to determine whether the supplementary data will be used by financial analysts in the Dallas/Fort Worth and Houston regions in evaluating an enterprise's operating performance and its ability to maintain physical operating capability and the general purchasing power of financial capital.
Date: December 1980
Creator: Tondkar, Rasoul H.
Partner: UNT Libraries

Management Stress: A Correlational Study of Pragmatic Factors Relating to Educational Administrators

Description: This study provided administrators in a large southern metropolitan public school district an opportunity to participate in a stress-related research study. The questionnaire contained such stress-related probe areas as spiritual beliefs, preferred and imposed (perceived) orders of major-life emphasis areas, professional environment, personal-social environment, and probes into the ethical positions held by the administrators. The professional environment section contained subsets of internal (on-the-job) probes, external (political) probes, as well as personal (incentive) probes.The personal-social environment section was sub-divided into five Maslow hierarchy-of-need related probes such as physiological needs, safety-security needs, social needs, esteem needs, and self-fulfillment needs. The final section of the instrument sampled the administrators' responses to probes concerning their concepts of God, their concepts of the Bible arid their positions on eight ethical statements.
Date: December 1980
Creator: Lawson, Lewis
Partner: UNT Libraries