The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events
Description:
This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date:
March 2, 2015
Creator:
Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
Item Type:
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Partner:
UNT College of Business