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Toward a Rhetoric of Marketing for High-Tech Services

Description: The market for high-tech services is expanding, and writers will have to create more documents to market these services. Researchers note marked differences between traditional goods marketing and services marketing. A rhetorical framework for high-tech services marketing will give writers a tool for creating effective marketing messages. This study examines the five canons of rhetoric in their classical context, and then examines how the first professional teachers, the Sophists, used rhetoric to promote their services. The canons of rhetoric are then analyzed to show their modern significance. This study also considers visual rhetoric and how writers can use it effectively. This study shows that companies should promote service quality and strong service relationships through the rhetorical element of ethos. This study examines services marketing samples through a visual and verbal rhetorical framework, providing rhetorical insights that writers can use in their work.
Date: December 1999
Creator: Willerton, David Russell
Partner: UNT Libraries

Parts of Women

Description: Parts of Women contains a scholarly preface that discusses the woman's body both in fiction and in the experience of being a woman writer. The preface is followed by five original short stories. "Parts of Women" is a three-part story composed of three first-person monologues. "Controlled Burn" involves a woman anthropologist who discovers asbestos in her office. "Tango Lessons" is about a middle-aged woman who's always in search of her true self. "Expatriates" concerns a man who enters the lives of his Hare Krishna neighbors, and "Rio" involves a word-struck man in his attempt to form a personal relationship.
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Date: May 2001
Creator: Murphy, Maria Christine
Partner: UNT Libraries

When shape becomes a sign: narrative design in creative nonfiction.

Description: This thesis consists of a preface and three original short stories. The preface explores the idea that narrative designthe shape or structureof a story may become a literary motif in its own right. The three stories included are creative nonfiction and each employs a distinct modular design. The themes of the stories revolve around personal identity and values; families and marriage; and creative empowerment.
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Date: May 2002
Creator: Hale, Bonnie
Partner: UNT Libraries

Reflections of Other/Reflections of Self

Description: This Thesis collection contains a critical preface and five stories. The preface, “Reflejos y Reflexiones” (translated: Images and Thoughts), addresses the issues of writing the cultural or gendered Other; these issues include methodology, literary colonialism, a dialogue between works, and creating distance through defamiliarizing the self. “Perennials” is the story of Noemi Tellez, an immigrant to the U.S. who must choose between working and taking care of her family. In “Load Bearing” Luis, the eldest child, faces his family and friends on one of his last days before moving away to college. “La Monarca” deals with Lily's, the youngest daughter, struggle to mediate a place between her friends and her family. In “Reflections in the River,” Arabela, the second youngest, faces the ghost of an unwanted pregnancy and La Llorona. “La Cocina de Su Madre” is the story of Magda, the oldest daughter, and her own teenage girl, Natalia, as they attempt to find themselves in a new town after moving a thousand miles from home.
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Date: August 2002
Creator: Bebout, Lee
Partner: UNT Libraries

A Validation Study of a Writing Skills Test for Police Recruit Applicants

Description: This study evaluated the effectiveness of a direct test of higher-order and lower-order writing abilities needed for police report writing. This test was specifically designed to address report writing deficiencies experienced by police in the training academy. Descriptive statistics were examined, and relationships between this test and writing ability dimensions included on a separate, indirect, multiple choice test were investigated. Direct and indirect scores were correlated with training academy performance. Because both tests assessed higher-order and lower-order writing abilities, comparisons were made to determine which type of test was most appropriate for assessing the different types of writing skills. Results indicated that the direct test was a valid predictor of academy performance. Direct methods of measurement were found to be better than indirect methods for assessing higher-order writing skills. For lower-order writing skills, the indirect method appeared to be a better measure than the direct method.
Date: December 2002
Creator: Stolp, Shelly J.
Partner: UNT Libraries

Blurring the Lines Between Instructor-Led and Online Learning: an Evaluation of an Online Composition Curriculum on the Bleeding Edge

Description: The contemporary classroom currently faces an evolving world of computer based training, online courses, instructor-led learning and several blended approaches in-between. With the increased presence of computers and communication in every facet of students' lives, students have changed to adapt to the continuous presence of technology in their daily lives. These recent rapid developments have changed the relationship between technology and communication. Indeed, communication and technology have become linked to such a degree that it is difficult to differentiate one from the other, thereby altering our rhetorical situation as instructors. Instructors can no longer deny the presence of technology in the contemporary classroom, much less in the contemporary composition classroom. This case study serves as a post-modern analysis of the technology based blended classroom. A gap exists between what online learning is (being) today and what it is (becoming) tomorrow. This dissertation explores the gap by examining two rich data sources: online visitor navigational patterns and instructor interviews. The fundamental ideas that this text explores are the following: - Web server logs and PHP logs can be analyzed to yield relevant information that assists in the design, architecture, and administration of online and blended learning courses. - Technology in the writing classroom does not necessarily solve traditional problems associated with the composition classroom. Technology is a tool, not a solution. - Technology has changed the rhetorical situation of the composition classroom. As a result, instructors must adapt to the changed rhetorical environment. Via this study, readers will hopefully gain a better understanding of the relatively unexplored margins between instruction, composition and technology paradigms. Instructors, trainers, technical writers, pedagogues, industry and academia alike must step forward to research technology-assisted pedagogy so that they can de-privilege the paradigms that position technology itself as a solution, and move forward toward realistic and real-world ...
Date: August 2007
Creator: Deranger, Brant
Partner: UNT Libraries

Writing Proficiency Among Graduate Students in Higher Education Programs

Description: This study explored the extent to which graduate students enrolled in Higher Education courses were proficient at writing. While writing proficiency has been extensively studied in elementary students, high school students, and undergraduates, little attention has been paid to formally evaluating graduate student proficiency. Despite the relatively new idea of assessing graduate student writing, it is a concern for graduate faculty and a valid area for study. This study was based on a sample of graduate students enrolled in at least one course in Higher Education at public institutions of higher education in the United States. A total sample size of 97 students was obtained. Two instruments were administered to the participants: A General Information and Writing Experience Questionnaire (G-WEQ) and the SAT II: Writing Test, Part B. The G-WEQ was designed to capture demographic information about the participants, as well as allow participants to provide a self-assessment of writing and describe the writing experiences they are currently encountering in graduate school. To assess writing proficiency for the participants, the SAT II: Writing Test, Part B was used. The purpose of the test is to "measure [test takers'] ability to...recognize faults in usage and structure, and to use language with sensitivity to meaning" (Educational Testing Service, 1999-2000, p.7). The z-Statistic for a Single Sample Mean significance test was used to determine whether the sample mean scored significantly higher than the population mean on the SAT II: Writing Test. This was not the case (z=0.295, p<0.38). The graduate students in this sample did not score significantly higher on the SAT II: Writing Test, Part B than the typical high school senior whose scores enter into the norm group.
Date: May 2003
Creator: Singleton-Jackson, Jill A.
Partner: UNT Libraries

Effects of Technology-Enhanced Language Learning on Second Language Composition of University-Level Intermediate Spanish Students

Description: Today's global culture makes communication through writing in a foreign language a most desirable tool to expand personal and professional relations. However, teaching writing is a complex, time-consuming endeavor in any language. Foreign language teachers at every level struggle to fit writing into an already full curriculum and need the most effective methods and tools with which to teach. Technology may provide a viable scaffold to support writing instruction for teachers and students. The purpose of this research was to determine any benefits of weekly/structured, in-class, computer-assisted grammar drill and practice on the composition quality and quantity of intermediate university Spanish learners. A related purpose was to determine whether students who participated in such practice would access a computer-based writing assistant differently during writing than students without the treatment. The research design was a nonequivalent groups pretest-posttest design. Fifty-two subjects' compositions were graded with both holistic and analytic criteria to analyze composition quality and quantity, and statistical analyses assessed interactions of treatment and effects. The computer-based Atajo writing assistant, which could be accessed during composition, had a logging feature which provided unobtrusive observation of specific databases accessed by each student. There were no statistically significant differences found between the two groups in overall composition scores or in subscale scores. Improvements across time were observed in composition performance for both the experimental and control groups. The implementation of computer-based grammar and vocabulary practice did show a small to moderate positive effect; that is to say, students who received weekly, structured computer grammar and vocabulary practice had higher scores for composition quality and quantity on the posttest measure and accessed the databases less than the control group. The consistent positive trends in the composition data results intimate that over a more extended period of time, computer-based grammar instruction might enhance the quality ...
Date: December 2004
Creator: Oxford, Raquel Malia Nitta
Partner: UNT Libraries

A Drop of Oil

Description: Many Christian writers point to God through their fiction without openly evangelizing. The images their words evoke lift their secular and religious readers' heads, for God is reflected in their use of language, the emotions they describe, and the actions of their characters. The preface and short stories in this collection aim to show that God's presence can be felt even when people are suffering due to human decisions and mistakes. He is with His creations in the midst of their pain to impart hope when they need it most.
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Date: May 2005
Creator: Bullman, Carol
Partner: UNT Libraries

Stories: Strange Men and Thinking Girls

Description: What is the boundary between fiction and nonfiction? What happens if the line between the two is crossed? Can we possibly recall events in our lives exactly as they happened? In creative nonfiction, such as memoir, the audience expects the writer to recall things exactly as they happened, with no embellishments, re-ordering, additions, or subtractions. It seems as if authors of creative nonfiction are bound to be questioned about events, nitpicked on details, challenged on memories, and accused of portraying real-life people the "wrong" way. Yet when the writer creates fiction, it seems to go the other way: readers like to think there are parallels between an author and her stories. Readers congratulate themselves for finding the similarities between the two, and instead of focusing on the crafted story at hand, try to search out which parts are "true" and which are embellished. Does any of this matter, though; don't all stories tell a kind of truth? We have an insatiable urge to classify, to "know" the truth, but truth isn't merely a recollection of cold facts; likewise, a story isn't any less true if it's fiction.
Date: August 2005
Creator: Stephens, Cara
Partner: UNT Libraries

Language and the Art of Writing

Description: I start writing by conjuring up an image in my mind. Sometimes it will be something that I have thought about for a while, sometimes it will be something that I sit around attempting to create. Either way, it is simply the idea that I need in order to get started. People will say, "Just sit down and write" which I can do, but it does not mean I will end up anywhere worthwhile. In my writing I need a focus. I need an idea or just one image to get me writing and I can base an entire story off of that one image. I think the reason this works for me is because in my mind it is an illustration and always something that is vibrant and unique. I want the image to stand out and to mean something because I feel that it comes to me for a specific reason, I just have to piece it all together and let the characters and plot unfold for themselves. People often say this, that the characters end up running the story. I think this is true, but in my case my stories are not so driven by character or plot as they are by language. A language driven piece can be a difficult thing to manipulate because it needs to have some direction and some purpose other than just being pleasing to the ear/mind/reader. And what is the point of a language driven piece?
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Date: May 2006
Creator: Damask, Tarah
Partner: UNT Libraries

Exploring Thai EFL University Students' Awareness of Their Knowledge, Use, and Control of Strategies in Reading and Writing

Description: The purpose of this research was to conduct case studies to explore and describe Thai university students' awareness and application of cognitive and metacognitive strategies when reading and writing in English-as-a-foreign-language (EFL). Four participants, including two high and two low English language proficiency learners, were selected from 14 students enrolled in a five-week course called English for Social Sciences offered at Kasetsart University in Bangkok, Thailand in 2005. The major sources of data for the analyses included the transcripts of the participants' pair discussions, think-aloud protocols, interviews, and daily journal entries. In addition, field work observations, reading and writing strategy checklists, participants' written work, and the comparison of the pretest and posttest results were also instrumental to the analyses. The interpretive approach of content analysis was employed for these four case studies. Findings were initially derived from the single-case analyses, and then from cross-case analyses. Major findings revealed that strategic knowledge enhanced these English-as-a-foreign- language (EFL) learners' proficiency in English reading and writing. However, applying elaborative strategies for higher-level reading was challenging for most of the participants. Two crucial factors that impeded their development were the learners' uncertain procedural and conditional knowledge of strategy uses and their limited English language proficiency due to limited exposure to the second language (L2). The teacher's explanations and modeling of strategies, the participants' opportunities to discuss strategy use with peers, and extensive practice positively enhanced their development. Additionally, the learners' schema and knowledge of text structures played significant roles in their development of the two skills. These English-as-a-foreign-language (EFL) learners also developed metacognitive awareness and strategy applications, but not to the level that always enhanced effective regulation and control of their reading and writing behaviors. Combining reading and writing in English-as-a-foreign-language (EFL) instruction promoted the learners' awareness of the relationships of certain strategies for ...
Date: December 2006
Creator: Tapinta, Pataraporn
Partner: UNT Libraries

Art Criticism and the Gendering of Lee Bontecou's Art, ca. 1959 - 1964

Description: This thesis identifies and analyzes gendering in the art writing devoted to Lee Bontecou's metal and canvas sculptures made from the 1959 - 1964. Through a careful reading of reviews and articles written about Bontecou's constructions, this thesis reconstructs the context of the art world in the United States at mid-century and investigates how cultural expectations regarding gender directed the reception of Bontecou's art, beginning in 1959 and continuing through mid-1960s. Incorporating a description of the contemporaneous cultural context with description of the constructions and an analysis of examples of primary writing, the thesis chronologically follows the evolution of a tendency in art writing to associate gender-specific motivation and interpretation to one recurring feature of Bontecou's works.
Access: This item is restricted to the UNT Community Members at a UNT Libraries Location.
Date: December 2005
Creator: Estrada-Berg, Victoria
Partner: UNT Libraries

An exercise in story repair: A guided written disclosure protocol for fostering narrative completeness of traumatic memories.

Description: Flutists have reported musculoskeletal pain from practicing and performing their instrument. This study was a statistical approach to investigate potential causal risk factors for flute related pain among high school and college students. The study focused on the relationship between flute related pain and musical background or anthropometric measurements including size, strength and flexibility. Subjects included thirty high school and college-aged flutists who were assessed using a questionnaire, bi-lateral anthropometric measurements of the upper-extremities, upper-extremity performance tests for range of motion, isometric strength and rotation speed, and instrument specific questions. Four questions regarding pain associated with flute playing were treated as dependent variables and used for correlation and regression analyses with other independent variables. A six-factor regression model was created and each model was statistically significant. Results of this study show that strength, flexibility, pain spots, and exposure are risk factors for flute related pain. Both left and right pinch strength and right isometric pronation strength were significantly correlated to flutists experiencing pain while playing. Knowledge of these factors in relationship to pain is needed in flute pedagogy to help teachers and performers understand why flutists report pain during and after playing. Additional studies are warranted for replication of this study and for determining the clinical and pedagogical relevance of these findings.
Date: May 2008
Creator: Tomczyk, Daniel A.
Partner: UNT Libraries

A Study of Laser Direct Writing for All Polymer Single Mode Passive Optical Channel Waveguide Devices

Description: The objective of this research is to investigate the use of laser direct writing to micro-pattern low loss passive optical channel waveguide devices using a new hybrid organic/inorganic polymer. Review of literature shows previous methods of optical waveguide device patterning as well as application of other non-polymer materials. System setup and design of the waveguide components are discussed. Results show that laser direct writing of the hybrid polymer produce single mode interconnects with a loss of less 1dB/cm.
Date: May 2008
Creator: Borden, Bradley W.
Partner: UNT Libraries

Voices of worth- listening to teachers: A phenomenological study of professional development and instructional change.

Description: The purpose of this phenomenological study was to describe and explain teachers' perceptions about effective professional development as well as to identify the environmental factors that affect the teacher participants' ability to engage in and implement various behaviors and beliefs transferred from the professional development experience. Four teachers were studied in depth for one school year, and data collected included in-depth interviews and classroom observations. Findings indicate three main themes related to the research questions, which sought to understand how teachers perceive and describe their experiences of participating in professional development and the factors that support or constrain their instructional decision-making as it relates to new knowledge and skills acquired through professional development. These themes are that: (a) Effective professional development must have a supportive context and meaningful purpose which: meets the physical and cognitive needs of participants; focuses on improving practice, content knowledge, and pedagogy; provides participants with choice, adequate time and ownership of learning experiences; and includes opportunities for sustained learning and accountability; (b) Learning experiences are greatly affected by interpersonal relationships and opportunities for social learning and should be built upon the principles of: taking risks in the learning environment; sharing beliefs in a community of practice with effective support structures; involving all members, including the leaders, in the community of practice; and including opportunities for dialogue and the sharing of best practices as tools for learning, and (c) Implementation efforts are influenced by multiple sources, including: collegial and administrator support; curriculum and standardized testing; and time. Effective professional development must include attention to assisting teachers in dealing with these influences when they become barriers to implementation efforts.
Date: May 2009
Creator: Roberts, Jennifer A.
Partner: UNT Libraries

Micro-fabrication of a Mach-Zehnder interferometer combining laser direct writing and fountain pen micropatterning for chemical/biological sensing applications.

Description: This research lays the foundation of a highly simplified maskless micro-fabrication technique which involves incorporation of laser direct writing technique combined with fountain pen based micro-patterning method to fabricate polymer-based Mach-Zehnder interferometer sensor arrays' prototype for chemical/biological sensing applications. The research provides methodology that focuses on maskless technology, allowing the definition and modification of geometric patterns through the programming of computer software, in contrast to the conventional mask-based photolithographic approach, in which a photomask must be produced before the device is fabricated. The finished waveguide sensors are evaluated on the basis of their performance as general interferometers. The waveguide developed using the fountain pen-based micro-patterning system is compared with the waveguide developed using the current technique of spin coating method for patterning of upper cladding of the waveguide. The resulting output power profile of the waveguides is generated to confirm their functionality as general interferometers. The results obtained are used to confirm the functionality of the simplified micro-fabrication technique for fabricating integrated optical polymer-based sensors and sensor arrays for chemical/biological sensing applications.
Date: May 2009
Creator: Kallur, Ajay
Partner: UNT Libraries

Effectiveness of on-line corpus research in L2 writing: Investigation of proficiency in English writing through independent error correction.

Description: Second language (L2) researchers and teachers have increasingly come to believe that using a computer-based corpus can be extremely helpful in the language classroom. The purpose of this study is to examine whether corpora can be used outside of the classroom in order for students to improve their essays independently. No previous study has tried to examine students' essays in relation to corpus use so that this study is exploratory. Seven international students wrote five essays on specific topics and then corrected their errors through corpus research. Two experiments were conducted with different students and followed three steps: receiving information about how to use the BYU COCA, writing and correcting, and interviews with students. I examined quantitatively the number and types of errors that students were able to correct in two experiments and reported qualitatively on students' interview responses.
Date: December 2009
Creator: Kim, Yu-Jeung
Partner: UNT Libraries

Laying the foundation for successful non-academic writing: Professional communication principles in the K-5 curricula of the McKinney Independent School District.

Description: Traditionally, K-5 students' writing has had a primarily academic aim-to help students master concepts and express themselves. Even if students take a professional writing course later, they typically do not have the opportunity to practice-over the long period of time mastery requires-the non-academic writing skills they will be required to use as part of their jobs and in their civic life. Based on a limited K-5 study, Texas' McKinney Independent School District is doing a good job of preparing students at the elementary-school level in the areas of collaboration and presentation. A fair job of helping elementary-school students understand the communication situation, define audience, clarify purpose, gather and evaluate resources, and test usability. [And] a poor job of helping elementary-school students with analysis and organization. With their teachers' help, K-5 students eventually grasp the communication situation and can broadly identify their audience and purpose, but they do not appear to select words, format, communication style, or design based on that audience and purpose. Their writer-based focus affects their presentations as well, although they do present frequently. If teachers routinely incorporated audience and purpose considerations into every aspect of communication assignments (format, communication style, design), students would be better prepared for non-academic communication. Texas pre-service teachers practice the types of documents they will write on the job but do not receive training in design or style. Likewise, they practice researching, collaborating, and presenting but receive little training in those skills. If Texas K-5 teachers are to supplement the curriculum with professional writing principles, as trends suggest they should, education programs need to focus on these principles in their pre-service teacher curriculum. Professional writing principles need to become part of ingrained writing patterns because these are the skills that will best serve students after they graduate, both in their careers and civic ...
Date: December 2009
Creator: Treviño, Marlea
Partner: UNT Libraries

Clutch

Description: Clutch is the title of the creative portion of my thesis as well as the name of my theory 'clutch' which I outline in the preface section. The purpose of the clutch theory is to recognize modes of inspiration in the body, heart and mind so that the poet can consciously move beyond passive receptivity to engage inspiration more fully. Mechanically, to "clutch" does not mean to create inspiration, but it is the opportunistic, spirited encouragement of these moments of inspiration and, more importantly, the direction of the artist's own response in moving from inspiration to creation. The clutch process unfolds through three centers: body, heart and mind, where we initially encounter inspiration. And, through a discussion of three notable poets' work, Henri Cole, Li-Young Lee and T.S. Eliot, the relationship between a completed work and clutch as a process further explains the boundaries of each mode.
Date: August 2009
Creator: Bauge, Jessica M.
Partner: UNT Libraries

A Book Lover in Texas

Description: This autobiographical text discusses Evelyn Oppenheimer's role as a reader and book reviewer in Texas. The book discusses both her life and opinions regarding books and various topics. A selection of her poetry and one of her short stories ("The Green Conscience") are also included. Index starts on page 153.
Date: 1995
Creator: Oppenheimer, Evelyn, 1907-
Partner: UNT Press

The Characteristics of a Community of Practice in a National Writing Project Invitational Summer Institute

Description: This qualitative naturalistic descriptive case study provides an understanding of the characteristics of a community of practice within a National Writing Project Invitational Summer Institute. This study utilized naturalistic, descriptive case study methodology to answer the research question: What characteristics of a community of practice are revealed by the perceptions and experiences of the fellows of a National Writing Project Invitational Summer Institute? Data were gathered in the form of interviews, focus group, observations, field notes, and participant reflective pieces. Peer debriefing, triangulation, thick rich description, as well as member checking served to establish credibility and trustworthiness in the study. Bracketing, a phenomenological process of reflecting on one's own experiences of the phenomenon under investigation was utilized as well. The findings of this study point to five analytic themes. These themes, ownership and autonomy, asset-based environment, relationships, socially constructed knowledge and practices, and experiential learning, intertwine to illuminate the three essential components which must be present for a community of practice to exist: joint enterprise, mutual engagement, and shared repertoire. Participants' portraits provide a description of their unique experiences as they moved fluidly between the periphery and core of the community of practice.
Date: May 2010
Creator: Pearce, Terisa Ronette
Partner: UNT Libraries