Confirmatory Influence of Trust in E-commerce: A Data Collection Bias and Suggestion
Description:
Article explores the importance of investigating the impact of trust on intention to purchase from both successful and unsuccessful purchase cases in order to provide a more balanced view of the critical role of trust in e-commerce transaction decisions.
Date:
January 7, 2020
Creator:
Kim, Dan J. & Ogbanufe, Obi
Item Type:
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Partner:
UNT College of Business