The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music
Description:
Millions of Texans and Southwesterners have been touched over the years by the Light Crust Doughboys. From 1930 to 1952, fans faithfully tuned in to their early-morning and, later, noontime radio program, and turned out in droves to hear them play live. The Doughboys embodied the very essence of the “golden era” of radio—live performances and the dominance of programming by advertising agencies. Their radio program began as a way to sell Light Crust Flour. Their early impresario, W. Lee “Pappy”…
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Date:
September 15, 2002
Creator:
Dempsey, John Mark
Item Type:
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Partner:
UNT Press