The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events
Description: This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date: March 2, 2015
Creator: Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
Item Type: Refine your search to only Article
Partner: UNT College of Business