The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community
Description: This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Creator: Shaomian, Armen & Heere, Bob
Item Type: Refine your search to only Article
Partner: UNT College of Business