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The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

Description: This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Access: This item is restricted to UNT Community Members. Login required if off-campus.
Date: 2015
Creator: Shaomian, Armen & Heere, Bob
Partner: UNT College of Business

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

Description: This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date: January 2015
Creator: Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
Partner: UNT College of Business

Future time perspective, job satisfaction, and organizational commitment: The mediating effect of self-efficacy, hope, and vitality

Description: This article analyzes the mediating role of self-efficacy, hope, and vitality in the relationship that future time perspective has with job satisfaction and organizational commitment.
Date: March 8, 2018
Creator: Arturo Cernas-Ortiza, Daniel; Mercado-Salgado, Patricia & Davis, Mark
Partner: UNT College of Business

Network Theory

Description: This book chapter discusses network theory, defined as the proposed processes and mechanisms that relate network properties to outcomes of interest.
Date: 2011
Creator: Borgatti, Stephen P. & Lopez-Kidwell, Virginie
Partner: UNT College of Business