Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport
Description: This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.
Creator: Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.
Item Type: Refine your search to only Article
Partner: UNT College of Business