Lecture featuring Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's ice cream. They discuss their history together and how the company first established itself and grew to what it is today. Covered are their original business plans, stumbling blocks they faced and their solutions to those problems, and how they redefined the idea of business as a force for change. At the end is a presentation video, speech, and pledge from their "Stamp Stampede" campaign against big corporations' involvement in politics.
Date: April 9, 2015
Creator: University of North Texas. College of Music.
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