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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Description: Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.
Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
Partner: UNT College of Business