Skin Pigmentation Influencing Perception of Mexican-Americans
Description:
Subjects were 101 Mexican-American adults (53 females, 48 males), age range 17-72, and most often were in the blue-collar job level. Instructions were that (a) 18 pairs of slides would be shown; (b) each slide would be projected for 15 seconds; (c) each of the two models was to be judged on intelligence, attractiveness, friendliness, happiness, and success; and (d) the rating scale would be marked corresponding to the left or right slide. Results indicated the lighter-skinned models were judged…
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Date:
May 1981
Creator:
Diaz, Petra Alvarez
Partner:
UNT Libraries