A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries
Description:
The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooper…
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Date:
December 1984
Creator:
Poole, Philip
Partner:
UNT Libraries