Perceived attributes of diffusion of innovation theory as predictors of Internet adoption among faculty members of Imam Mohammed Bin Saud University.
Description: The Internet is the most common communication and research tool worldwide. Perusal of the World Wide Web quickly reveals the variety of information available. Internet adoption can be considered the late 20th century's most important event. In academic environments today, Internet use among faculty members has been widely expanded, with professors now integrating Internet technology into classroom activities. Imam Muhammad Bin Saud Islamic University (IMSU) is a pioneering public university in Saudi Arabia. Until recently, some faculty members at IMSU were unable to access the Internet through the university. It is important to study the effects of this delay on faculty members regarding research and academic activities. This study identified the statistically significant differences in demographic characteristics of Internet adopters and non-adopters among faculty members at IMSU, examined whether faculty members' perceptions of the Internet affected adoption, determined if the university administration's decisions impacted faulty members' decisions to adopt the Internet, identified factors motivating faculty members to adopt the Internet, identified obstacles influencing faculty members' decisions to use the Internet, and determined whether innovation characteristics as perceived by faculty members predicted Internet adoption. Using Rogers' diffusion of innovation theory, the influence of eight attributes were examined regarding Internet adoption among IMSU faculty members. Multiple regression and chi-square techniques were conducted to analyze the data and answer research questions. Statistically significant differences were identified among Internet adopters and non-adopters regarding gender, age, academic rank, discipline, and English proficiency. The data revealed 54.7% of IMSU faulty members used the Internet for research and academic activities twice a month or less, indicating a low Internet adoption rate. Statistically significant differences were noted among adopters and non-adopters relative to income level and English proficiency. Multiple regression analysis showed that all attributes of innovation individually predicted Internet adoption. The combination of all attributes indicated the …
Date: May 2007
Creator: Almobarraz, Abdullah
Partner: UNT Libraries