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Effects of Channel Condition on Information Recall

Description: The problem of this experimental study is to determine to what extent visual information may dominate over audio information. Additionally, the experimental design addresses problems with previous research in this area and emphasizes simplified approaches to the study of channel condition effects. The study does not include investigations of learning theory or short-term memory, but processes of listening and long-term memory are incorporated into the design. A stimulus of sound effects and slides was utilized in one audio and two audio-visual channel conditions, and results showed a high recall among all subjects in all three conditions. The study concludes that channel condition has little effect at low levels of information.
Date: August 1986
Creator: Cook, Jay Scott
Partner: UNT Libraries

A Survey on Student Uses of and Attitudes Toward Broadcast Television News and "Tabloid" Television

Description: A survey testing student uses of and attitudes towards traditional broadcast television news and eleven "tabloid" programs was conducted using 300 students enrolled at the University of North Texas. The 10:00 p.m. newscast was most watched by the students. The most watched weekly news magazine was "60 Minutes." The Oprah Winfrey Show" was the daily "tabloid" leader. "America's Most Wanted" led the weekly "tabloid" shows. Students perceived daily newscasts as important sources of information. "USA Today," the weekly news magazines "60 Minutes" and "20/20,1" and "America's Most Wanted" were also cited by students as being "important" information programming. However, the survey showed "tabloid television" was not a major source of informational programming for college students.
Date: August 1990
Creator: McDonnell, Rafael C. (Rafael Charles)
Partner: UNT Libraries