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The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students

Description: This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as a career, parental background was not significant while attendance at a retailing course, semester hours completed and G.P.A. had limited relationships. Fashion retail job attribute preferences were related to the appeal of fashion retail job profiles; the most preferred attribute was high personal freedom.
Date: August 1994
Creator: Daniels, Susan Leigh
Partner: UNT Libraries

Consumers' Behavioral Intentions Regarding Online Shopping

Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
Date: August 2000
Creator: Kumar, Shefali
Partner: UNT Libraries

Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel

Description: This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both situations, mean scores indicated the most influential information sources were: clothing displays, friends, and female family members, while the most used acquisition sources were: department and specialty stores. In both situations, these women had very feminine appearance attributes and very feminine and fashionable clothing style. Hispanicness, traditionalism, and demographic characteristics made some difference when selecting work and social activity apparel.
Date: August 1994
Creator: Sifuentes, D. Ileana
Partner: UNT Libraries

Supply chain relationships in apparel retail product development.

Description: The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retailer, the overseas manufacturers, and the designated suppliers. The study found that the retailer sought operational efficiency in its business relationships with supply chain members, but continued to seek long-term commitment in these relationships to establish a virtual vertical company.
Date: May 2002
Creator: Lee, Daton
Partner: UNT Libraries

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
Date: August 2002
Creator: Sanchez, Marissa R.
Partner: UNT Libraries

Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Description: A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for delineating consumer markets, these segmentations were not significant determinates of consumers' preference for elements of the lifestyle construct. Retailers and manufacturers are not simply creating home furnishing collections that target the needs of specific psychographic segment, but rather creating lifestyles being aspired to obtain. Although respondents scored the attitude variables neutral, the current market environment offers many examples of successfully home furnishing implementations of the lifestyle concept. These success stories coupled with additional findings indicate consumers' positive response to lifestyle merchandising.
Date: May 2005
Creator: Wilbanks, Jennifer Kay
Partner: UNT Libraries