The Retail Distribution of Antique Furniture in the Dallas, Texas, Metropolitan Area: An Exploratory Study
Description: The general purpose of the study was to determine, analyze, and evaluate the basic nature of the distribution processes involved in the marketing of antique furniture in Dallas, Texas. The study utilizes the marketing mix components as a framework for understanding the nature of the industry. Various aspects of the channels of distribution and physical distribution, the products themselves, pricing mechanisms, and the promotion methods, as well as the market itself and distribution problems, were examined. The primary data were gathered from 29 retail antiques dealers in the Dallas metropolitan area.
Date: August 1983
Creator: Ballenger, Joe
Partner: UNT Libraries