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The Perception of Western Wear Status Symbols Among Western Wear Consumers

Description: This study determined whether an association exists between the perception of western wear status symbols and demographic characteristics {i.e., gender, age, income, and education level) among Texas American Paint Horse Association members.
Date: August 1997
Creator: Lindsey, Julie E. (Julie Elizabeth)
Partner: UNT Libraries

The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions

Description: Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Second Life by an external research agency, and 249 usable surveys were collected. The data were analyzed utilizing factor analysis and regression. Three key features of Second Life stores were explored in this study. These three features were: (1) interactivity via the two components of two-way communication and active control, (2) store atmospherics, and (3) shopping enjoyment. Regression analysis showed that shopping enjoyment and two-way communication (i.e., the presence of an avatar sales representative) were significant predictors of purchase intention in Second Life stores, while active control and store atmospherics did not influence purchase intentions.
Date: August 2011
Creator: Thombre, Avantika
Partner: UNT Libraries