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[News Script: Merry Christmas]

Description: Script from the WBAP-TV/NBC station in Fort Worth, Texas, covering a news story about several Christmas gift ideas available in local shops around town.
Date: December 12, 1957
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[Letter from Linnet and C. B. Moore to Mary Moore and Birdie McGee, Noveber 7, 1893]

Description: Letter from Linnet Moore to her mother, Mary Moore, and her cousin Birdie McGee. Linnet writes about the trip she made with her father to by a cape, some shoes, and some flour. She gives the details of the party she threw and a list of the individuals who attended. She expects the house to be done by next week. Mary Kennedy and her mother are moving to Dallas. She said she was invited on a trip with friends, but could not go as it would require an overnight stay. Charles B. Moore wrote to Mary Moore that the house is ready for the shingles. He updates Mary on the crops; the health of family and friends; her flowers
Date: November 7, 1897
Creator: Moore, Linnet & Moore, Charles B.
Partner: UNT Libraries Special Collections

Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption

Description: The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The intercept survey was conducted at a major entertainment-themed mall in north Texas. Multiple regression analyses (N = 202) indicate that demographic characteristics and mall shopping orientation were significant predictors of mall perception. Also, two mall perception factors (Sensation and Physical Environment) were predictors of hedonic and utilitarian mall shopping satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of cross-shopping, money spent, and time spent.
Access: This item is restricted to UNT Community Members. Login required if off-campus.
Date: August 2002
Creator: Buhrman, Tiffany
Partner: UNT Libraries

[News Script: Dallas merchants to "sell" downtown area]

Description: Script from the WBAP-TV station in Fort Worth, Texas, covering a news story about a group of Dallas merchants and civic leaders forming an organization protecting the interests of downtown businesses in the face of increased competition from suburban shopping centers.
Date: June 21, 1955
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Business]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 5:00 P.M.
Date: February 9, 1978
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Script: Orphans shoopiing spree]

Description: Script from the WBAP-TV/NBC station in Fort Worth, Texas, covering a news story about children from the Tarrant County Children's Home in Fort Worth on the annual shopping tour of Seminary South, sponsored by the Fort Worth Jaycees; 6 year old Danny "Short Ribs" Swinny was given $5 to purchase presents for his 2 older brothers in the home, and purchases live turtles, a piggy bank, a horse shoe set, a necklace, a harmonica, a bill fold, and some peppermint candy.
Date: December 12, 1964
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
Date: August 2002
Creator: Sanchez, Marissa R.
Partner: UNT Libraries

The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

Description: The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized relationships, shopping motivations and shopping attitudes were significantly related to online auction behaviors. Understanding the relationships is beneficial for companies that seek to retain customers and increase their sales through online auction.
Date: August 2006
Creator: Jeon, Sua
Partner: UNT Libraries

The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore

Description: The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students’ shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as well as whether these musical factors would produce a change in mood. the influence of involvement with shopping on in-store music was also examined. a total of 251 students completed pre- and post-shopping surveys at the University of North Texas’ Follett Bookstore. Participants were all between 18 and 35 years of age (Generation Y). the surveys aimed to capture the participants’ entry and exit mood as well as information such as level of shopping involvement and intentions, musical awareness, overall shopping experience, and basic demographics. a positive mood change was found between entry and exit among those who were somewhat familiar and not at all familiar with the music, and entry mood affected overall shopping experience. There was a positive correlation between exit mood and the overall experience, and a negative correlation between exit mood and the amount of money spent.
Date: May 2012
Creator: Turner, Lindsey Jean
Partner: UNT Libraries

[News Clip: Salvage king]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 6 P.M.
Date: August 8, 1985
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Outlet mall pkg]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 10 P.M.
Date: November 26, 1982
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Needy kids]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 5:30 P.M.
Date: December 4, 1982
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Discount houses]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 10 P.M.
Date: December 15, 1982
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Outlet mall pkg]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 5 P.M.
Date: November 26, 1982
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Costco Insurance]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany an unknown news story. This b-roll footage shows a Costco Wholesale store and parking lot. The story aired at 6:00 A.M.
Date: June 13, 2005
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Mall ban]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 6 P.M.
Date: March 15, 1989
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Untitled]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story.
Date: January 16, 1976
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Garage sale]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 6 P.M.
Date: August 10, 1990
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Shopper Traffic]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story by reporter Bob Leder about holiday traffic and activity at the Dallas Galleria. Footage includes a screening of Miracle on 34th street at Macy’s and an interview with Howard Barnes of Fort Worth. The story aired at 5:00 P.M.
Date: November 29, 1985
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Location Info:
Partner: UNT Libraries Special Collections

[News Clip: Crime tax pkg]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 5 P.M.
Date: May 30, 1989
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections