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Adding New Content to MKTG 3700 - Marketing and Money

Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Partner: UNT College of Business

Improving Performance in a Global Logistics Company: Operational Performance Before and After Process Improvement

Description: The purpose of this study was to determine the effectiveness of an intervention designed to eliminate damage notification failures in a customer-specific standard operating procedure used by a global logistics company. Process maps identified locations in the process where damage notification failures could most likely occur. A revised process was designed overnight to eliminate as many notification failure points as possible. In addition, a job aid was included to help facilitate the process change for the drivers. The results of the intervention showed a rapid and profound decrease in damage notification failures leading to the retention of a large, profitable account with a minimal initial investment of time and money.
Date: December 2004
Creator: Dearman, Shawn Kale
Partner: UNT Libraries

Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Description: Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the flexibility to change suppliers. Others suggest that relational governance leads to superior performance because of the willingness of both parties to adapt. Reviews of TCA have turned up ambivalent empirical findings with regard to the effects of uncertainty despite a track record of strong empirical support for other predictions. Because most of TCA and relational exchange theories' predictions enjoy strong support, this research builds upon these theories to propose a theoretical modeling framework for a dynamic environment in a supply chain network (SCN) setting. This dissertation extends TCA and relational exchange to a dynamic, network environment. It uses the approach of building a simulation in order to study in detail the relationship between key exchange factors and the selection of transactional and relational exchange governance over time. This research effort extended TCA theory with a complex adaptive model of supply chain network governance evolution that attempts to link environmental, network, production, firm and exchange factors in a continuously evolving loop. The proposed framework expands transaction cost analysis' explanatory power. Results partially support past scholarly proposal that uncertainty functions as an antecedent of asset specificity rather than as an independent construct affecting governance outcome dependent upon which form of uncertainty is being considered. The successful simulation of supply chain networks as complex adaptive systems shift the focus from deterministic, confirmatory models of exchange to an exploratory, positive model. Instead of exchange governance as an outcome, it is the catalyst of the evolutionary process.
Date: August 2007
Creator: Gravier, Michael J.
Partner: UNT Libraries

[News Script: Quartermaster]

Description: Script from the WBAP-TV station in Fort Worth, Texas, covering a news story about the daily activities of the Fort Worth General Depot, a Quartermaster unit working to supply U.S. Army units on training maneuvers in Louisiana.
Date: November 2, 1955
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

Quartermaster Service Company.

Description: Provides "personnel of the quartermaster service company with condensed information on the organization, operation, and administration of the company."
Date: 1945
Creator: United States. War Department.
Partner: UNT Libraries Government Documents Department

Texas Logistics Education Foundation

Description: A booklet announcing the opening of the Texas Logistics Education Foundation Center for Logistics Education and Research and the appointment of Dr. Ronald W. Hasty as Director of the new program.
Date: 2001
Creator: University of North Texas
Partner: UNT Libraries Special Collections

The Impact of End-user Decision-making in the Supply of Public Transportation

Description: Efficient public transportation provides economic and social opportunities that increase accessibility to markets and employment as well as providing investment benefits. Key challenges to the U.S. public transportation industry include developing modes and increasing the availability of public transportation in a manner that meets the needs of individual users in a cost effective manner. A problem facing public transportation officials is the need to understand the factors that influence consumer decision-making and consumer attitudes toward public transportation. Feedback regarding experiences as well as expectations from commuters provides information for developing and improving public transportation. Thus, decision-making factors of end-users are keys to improving supply, growth, and understanding utilization of public transportation. Public transportation officials seek to improve the public transportation experience for commuters by increasing modes and benefits of the systems. The decision-making factors of the end-users require identification and examination in order to provide a high quality and efficient experience for commuters. The research questions of interest in the current dissertation are: (1) What are the decision-making factors affecting commuters’ attitudes toward public transportation? and (2) How do the end-user decision-making factors affect the supply of public transportation? The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure the attitudes of public transportation end-users. This study has its theoretical foundation in the theory of planned behavior, theory of reasoned action, and rational choice theory. To understand how public transportation is affected by decision-making factors, it is necessary to analyze the relationships among the decision factors and attitudes. The findings of this study contribute by building theory and having implications for practice. This study employs a mixed methodology of qualitative and quantitative research. More specifically, the development of a framework and testing of that ...
Date: May 2015
Creator: Scott, Rebecca A.
Partner: UNT Libraries