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open access

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R… more
Date: August 2001
Creator: LaCaze, Tray
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content … more
Date: December 2001
Creator: Bolack, Michell
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The External Conflict of Modern War Correspondents: Technology's Inevitable Impact on the Extinction of Nostalgic Combat Reporting

Description: Through historical and content analyses of war coverage, this study qualitatively addresses emotional quality, use of sources, and implied use of technology to better understand the tension between Vietnam and Afghanistan war correspondents and their military counterparts. Early American democracy aspired to give total freedom to its people. But the American military, in its quest to uphold the ideas of democracy, has often challenged the freedom of press clause set forth by the United States C… more
Date: August 2002
Creator: Horton, James Colby
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Killing Flies With a Shotgun: How the Internet Set a New Journalistic Standard and Style

Description: Today, both the way a story is told and how long the viewer's attention can be held are often as important as the story itself. This study shows how online media sets new standards for narrative and continues some print traditions. This study focuses on the dialogue between print and online media. A quantitative and qualitative analysis of this dialogue through story length, readability, shovelware and story packaging shows the numerous effects the Internet has had on news media content.
Date: August 2000
Creator: Maher, Kelly M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Women in Public Relations: Our Past, Present, and Future

Description: Since abolition, women have used the media to bring attention to causes and injustices in society. Issues faced by these women are some of the same issues faced by women in public relations today and possibly the future. This paper is the history of the women of pre-professional public relations in relation to their use of the media to bring about change and communicate with an audience. It also discusses the evolution of the public relations profession as it pertains to the parallel issues tha… more
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Date: August 2000
Creator: Moore, Jaimee
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Oprah and Her Book Club: More than Mass Media Money-Maker

Description: With her Book Club, talk show host Oprah Winfrey has used the relatively new technology of television to revive literature. Despite the odds against her--selecting hard-to-read, quirky books by generally unknown authors--Winfrey has successfully created women's spaces for the 1990s, not so different from the American women's social clubs from the late 1800s and early 1900s, and the French salons of the sixteenth and seventeenth centuries. This study will show how Oprah's Book Club allows reader… more
Date: May 1999
Creator: Jones, Carrie S. Lilly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Personal stories go worldwide: the ritual of storytelling through Weblogs.

Description: The once private traditional written diary is shifting to an electronic storytelling tradition. Online diaries or weblogs are a growing phenomenon that scholars have ignored until recently. This qualitative project uses narrative and rhetorical analysis to focus on storytelling themes in weblogs, rituals in storytelling and the similarities and differences from traditional written diaries. In this study, 30 weblogs were chosen from three web domains: livejournal.com, blogger.com and diarest.net… more
Date: August 2004
Creator: Johnson, Janet L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Environmental journalism curriculum as an imperative of democracy: A philosophical exploration.

Description: Economic retrenchment, social shifts, and technological changes endanger journalism's democratic role. Journalism education faces parallel threats. I review the state of journalism and education, linking the crisis to society's loss of story, framed philosophically by the Dewey-critical theory split over journalism and power. I explore the potential for renewing journalism and education with Carey's ritual model and Postman's restoration of storytelling. I then summarize existing major academic… more
Date: August 2007
Creator: Loftis, Randy Lee
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Dead Men Talking: Content Analysis of Prisoners' Last Words, Innocence Claims and News Coverage from Texas' Death Row

Description: Condemned prisoners in Texas and most other states are given an opportunity to make a final statement in the last moments before death. An anecdotal review by the author of this study over the last 15 years indicates that condemned prisoners use the opportunity for a variety of purposes. They ask forgiveness, explain themselves, lash out at accusers, rail at the system, read poems, say goodbyes to friends and family, praise God, curse fate - and assert their innocence with their last breaths. T… more
Date: August 2006
Creator: Malone, Dan F.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Ethical Decision Making in the Indian Mediascape: Reporters and Their Stories

Description: Hundreds of reporters gather and interpret news for four English-language newspapers in India's second-largest urban area Kolkata, West Bengal's state capital, which is home to over 4 million people. Journalists from The Statesman, The Telegraph-Kolkata, The Hindustan Times and The Times of India discuss how they collect their stories in Bengali, Hindi, Urdu, and many other languages and write them in English targeting a small but emerging middle-class audience. Whether these articles focus o… more
Date: May 2009
Creator: Spencer, Patricia Elizabeth
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Content Analysis of Mozambican Newspapers' Coverage of the 2004 Presidential Election

Description: This study focuses on the amount of coverage given by four major tabloid newspapers-Demos, Zambeze, Savana and Domingo-to the candidates of the major political parties Renamo and Frelimo, during the 2004 presidential race. The number of stories of both parties in those newspapers were counted and calculated by chi-square to determine how much one party was covered than the other identifying signs of balance or bias. The research showed that there was a significant result of 42 percent of likel… more
Date: August 2005
Creator: Namburete, Eliana Munguambe
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) exis… more
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the dat… more
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

How Hitler Controlled the Press

Description: Adolf Hitler advocated total control of the press for many years before he was elected Führer. Almost immediately after he assumed power in 1932, Hitler began writing new laws and regulations that totally exorcised all freedoms from the German press. This study follows the path that Hitler took to control the German press from 1920 until the end of World War II. It utilized translations of documents and statements by men whom Hitler appointed to control the press and books written by experts in… more
Date: May 1982
Creator: McConal, Billy Jon
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Making Meaning out of Difference: A Cultural Studies Analysis of the Struggle over the Meaning of Gayness in "Ellen" and Time Magazine

Description: On April 30, 1997, for the first time in television history, an actress on a popular television sitcom announced to the world that both se and the character she played were lesbians. This study offers an interpretation of the significance of Ellen DeGeneres' coming through a cultural studies analysis of the April 14, 1997 Time magazine article in which DeGeneres comes out and the April 30, 1997 "Ellen" television episode in which DeGeneres brings her character, Ellen Morgan, out. The study reve… more
Date: August 1998
Creator: Stearns, Susan, 1965-
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Influence of Al Panzera Upon Sports Photography at Dallas-Fort Worth Metropolitan Newspapers

Description: This problem's investigation deals with the influence of sports photographer Al Panzera upon staff photographers at four major metropolitan newspapers in the Dallas-Fort Worth area. Information was gathered through interviews, periodicals, and the pages of the Fort Worth Star-Telegram. The study found Panzera to be influential in varying degrees upon all photographers interviewed. He proved most influential with beginners, especially in the 1940's and 1950's. He influenced advanced photographer… more
Date: August 1979
Creator: Wilhite, Ben W.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Young Journalists Today: Journalism Students’ Perceptions of the Ever-evolving Industry

Description: Today’s journalism students are learning in a time in which new technology innovations, including online news sites, blogs, and social media, have become a prominent part of the journalism industry. Whether it’s newspapers, public relations, or broadcast, technology has become a part of every area of journalism. While several studies have focused on how journalism classes should be taught in lieu of this change, how students are learning and how they feel about this changing industry has yet to… more
Date: May 2012
Creator: Daniels, Stephanie
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Western Media Attitudes Toward an Immigrant of Color Sex Crime Victim: Case Study: the DSK Case

Description: About 30 million women in the U.S. are estimated to be victims of sex crimes in their lifetimes. However, sex crimes, especially those committed against immigrants are the least reported crime in the country. Some sex crime victims say the fear of media criticism discourages them from reporting the crime. in May 2011, an African maid working at a New York hotel accused Dominique Strauss-Kahn, the former director of the International Monetary Fund, of sexually assaulting her. This qualitative co… more
Date: May 2012
Creator: Mumah, Jenny
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Predicting Burnout In High-school Journalism Teachers: An Exploratory Study

Description: This research investigated high-school journalism educators’ use and teaching of convergence technology, as well as their self-efficacy, job satisfaction, job dissatisfaction, and burnout. In general, instructions and uses of multimedia tools were not as prevalent as traditional-journalism instructions and tools. One-third of the teachers expressed moderate or strong levels of burnout in terms of their emotional exhaustion. Although both job satisfaction and job dissatisfaction were strong pred… more
Date: December 2011
Creator: Sparling, Gretchen B.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

U.S. Newspapers And The Adoption Of Technological Innovations

Description: In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. T… more
Date: December 2011
Creator: Kemp, Jacob
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Shaping Relations: a Media Framing Analysis of Japan-us Affairs in the Era of Japan (Sur)passing

Description: The relationship between Japan and the U.S. has endured contention since the beginning of the millennium, but the two countries remain allies. This quantitative and qualitative content analysis examines the print coverage of two controversies in Japan-U.S. relations: the sinking of a Japanese fishing trawler and the controversy surrounding the Futenma base. By applying the theoretical framework of media framing, the research examines four U.S. newspapers and one Japanese newspaper while conside… more
Date: August 2012
Creator: Pearce, Nicole Marie
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Still on the Sidelines: the Female Experience in Sports Media

Description: This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are… more
Date: December 2014
Creator: Blankenship, Sara K.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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