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Exposure to and Attitudes Toward the Mass Media of Students at Sam Houston High School

Description: This study was concerned with determining the amount of exposure high school students have to mass media and their attitudes toward news. The purposes of this study were to find how much time high school students devote to newspapers, radio, television, and magazines for entertainment and information, to discover which publications or channels students are most interested in and why; to find out specifically what young people read, listen to, and watch; to discover how most of them get their n… more
Date: August 1973
Creator: Davis, Lina Jean
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The History of the Arlington Citizen-Journal

Description: This study was conducted to detail the history of The Arlington Citizen-Journal newspaper and its editors and the effect of an active newspaper on the orderly growth of a town. The Arlington Citizen-Journal evolved from a merger of two Arlington weekly newspapers, The Arlington Journal and The Arlington Citizen, which for more than fifty years reported Arlington happenings. The study includes historical information about the city, its people, and its institutions, and direct quotations of both … more
Date: August 1977
Creator: Forehand, Phyllis Hargrave
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Study of Public Relations Practices of the First National Bank of Fort Worth

Description: This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal go… more
Date: August 1980
Creator: McCorstin, Allen
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more … more
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Effects of Change on Television News: A Comparison of the 10:00 p.m. News of the Dallas-Fort Worth Network Affiliates

Description: The study determines and evaluates changes in the 10:00 p.m. newscasts of the Dallas-Fort Worth network affiliates following personnel and ownership changes, and a reduction in length of one station's newscast. Scripts and audio recordings of the newscasts were collected during four-week periods before and after the changes. The data were analyzed and supplemented with interviews conducted with the stations' news directors and producers. Conclusions drawn were that ownership changes had more im… more
Date: August 1976
Creator: Sparks, John Henry
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex

Description: This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusi… more
Date: December 1975
Creator: Arnold, Thomas B.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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