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Adding New Content to MKTG 3700 - Marketing and Money

Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Item Type: Poster
Partner: UNT College of Business

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Item Type: Article
Partner: UNT College of Business