Description: This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.
Date: October 2011
Creator: Sears, Suzanne
Item Type: Refine your search to only Presentation
Partner: UNT Libraries