The Impact of Social Isolation Arising from COVID-19 Pandemic on the Use of Customer Service Channels
Description:
The new coronavirus COVID-19 pandemic forced the population to adapt routines, create new habits and adapt to the new reality. A significant change resulting from social isolation was the way that consumers began to seek the provision of services and purchase of products. What was previously done predominantly in physical stores, started to be carried out by digital channels, according to the customers' preference. Because it provides essential services, Companhia Águas de Joinville (CAJ) also …
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Date:
December 2020
Creator:
Siewert Pretto, Luana; Loth, Adriana Falcão; de Almeida Pires, Marcos Henrique & de Sa Freire, Patricia
Partner:
UNT College of Information