Search Results

open access

Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community

Description: In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integr… more
Date: December 2017
Creator: Carter, Clinton Chase
Partner: UNT Libraries
open access

Understanding Indian and Pakistani Cultural Perspectives and Analyzing Us News Coverage of Mukhtar Mai and Jyoti Singh Pandey

Description: A foreign country's positive or negative image in the U.S. media can influence public attitudes toward that country. The way U.S. media covers sex crimes from countries like India and Pakistan has a direct effect on the global image of these countries. This qualitative content analysis examined the coverage of two rape victims, Jyoti Singh Pandey and Mukhtar Mai in two mainstream U.S. newspapers, the New York Times and the Washington Post. Frames identified in the study include cultural differe… more
Date: May 2013
Creator: Kark, Madiha
Partner: UNT Libraries
open access

Creating Captain America: a Frame Analysis of the Pat Tillman Epic

Description: Pat Tillman—an Arizona Cardinals player who sacrificed everything to serve his country but died in Afghanistan—was initially touted as a true American hero who was killed by enemy fire. In reality, however, the Tillman narrative was based on nothing but military propaganda. This research focused on how mainstream U.S. newspapers used news frames, overall story tone, and news sources before and after the official acknowledgement of the true cause of Tillman's death as fratricide. As hypothesized… more
Date: May 2013
Creator: DeWalt, Christina A. Childs
Partner: UNT Libraries
open access

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R… more
Date: August 2001
Creator: LaCaze, Tray
Partner: UNT Libraries
open access

Twitter: Journalism Chases the Greased Pig

Description: The study seeks to find a baseline of Twitter usage of traditional media. Findings suggest that traditional media are using Twitter (a non-traditional medium) in a traditional way. The study explores why a tool like Twitter needs to be approached by journalists in ways to which they may not be accustomed. The study additionally finds that newsrooms are underutilizing Twitter's potential for audience interactivity and have not established guidelines for journalists in the use of Twitter for … more
Date: August 2010
Creator: Hill, Desiree
Partner: UNT Libraries
open access

Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content … more
Date: December 2001
Creator: Bolack, Michell
Partner: UNT Libraries
open access

Portrayal of Race by Public and Private University Newspapers

Description: This study investigated how two college newspapers cover race and how the papers employed racial stereotypes when describing sources. One of newspapers is a student-produced paper at a private university. The other is a student-produced newspaper at a public university. The study conducted content analyses of front-page news stories in both college newspapers. The sources in the story were analyzed for racial stereotypes. Stereotypes were identified based on frames used in modern racism researc… more
Date: December 2010
Creator: Hayton, Tasha
Partner: UNT Libraries
open access

The External Conflict of Modern War Correspondents: Technology's Inevitable Impact on the Extinction of Nostalgic Combat Reporting

Description: Through historical and content analyses of war coverage, this study qualitatively addresses emotional quality, use of sources, and implied use of technology to better understand the tension between Vietnam and Afghanistan war correspondents and their military counterparts. Early American democracy aspired to give total freedom to its people. But the American military, in its quest to uphold the ideas of democracy, has often challenged the freedom of press clause set forth by the United States C… more
Date: August 2002
Creator: Horton, James Colby
Partner: UNT Libraries
open access

Killing Flies With a Shotgun: How the Internet Set a New Journalistic Standard and Style

Description: Today, both the way a story is told and how long the viewer's attention can be held are often as important as the story itself. This study shows how online media sets new standards for narrative and continues some print traditions. This study focuses on the dialogue between print and online media. A quantitative and qualitative analysis of this dialogue through story length, readability, shovelware and story packaging shows the numerous effects the Internet has had on news media content.
Date: August 2000
Creator: Maher, Kelly M.
Partner: UNT Libraries

Women in Public Relations: Our Past, Present, and Future

Description: Since abolition, women have used the media to bring attention to causes and injustices in society. Issues faced by these women are some of the same issues faced by women in public relations today and possibly the future. This paper is the history of the women of pre-professional public relations in relation to their use of the media to bring about change and communicate with an audience. It also discusses the evolution of the public relations profession as it pertains to the parallel issues tha… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: August 2000
Creator: Moore, Jaimee
Partner: UNT Libraries
open access

A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the dat… more
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Partner: UNT Libraries
open access

Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Partner: UNT Libraries
open access

How Hitler Controlled the Press

Description: Adolf Hitler advocated total control of the press for many years before he was elected Führer. Almost immediately after he assumed power in 1932, Hitler began writing new laws and regulations that totally exorcised all freedoms from the German press. This study follows the path that Hitler took to control the German press from 1920 until the end of World War II. It utilized translations of documents and statements by men whom Hitler appointed to control the press and books written by experts in… more
Date: May 1982
Creator: McConal, Billy Jon
Partner: UNT Libraries
open access

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

Description: This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, too… more
Date: December 1982
Creator: Knieff, Amy C. (Amy Cheri)
Partner: UNT Libraries
open access

A Survey of Television Reporters' Views Concerning Public Relations Practitioners' Demonstrated Knowledge of Their Technical Needs and Desires

Description: This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that … more
Date: May 1976
Creator: Tomlinson, Don E.
Partner: UNT Libraries
open access

An Analysis of the Relationship Between Television News Selection and Public Relations Techniques

Description: The problem is to determine if identifiable factors influence selection of soft news for coverage on television newscasts. Data were obtained from news releases, newscast scripts, and interviews with participating practitioners and editors. Chapter I presents the problem; Chapter II contains an analysis of news releases submitted to editors; Chapter III presents analysis of techniques and attitudes of practitioners and editors; Chapter IV presents conclusions and guidelines. The study indicated… more
Date: August 1977
Creator: Resnik, Linda
Partner: UNT Libraries
open access

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries
open access

The Democrat Years: A Growing Process

Description: Changes of ownership, a seeming lack of interest in history, several deaths, and a fire prompted this study into the history of The Weatherford Democrat. Data for the thesis came from back issues of The Democrat, Ayer Directory of Newspapers and Periodicals, letters from former publishers, and personal observations and experiences of the writer, who worked on the paper 14 years. All but about a dozen years of the back issues are available. The thesis is written in chronological order, dating fr… more
Date: August 1977
Creator: Vandagriff, Jon R.
Partner: UNT Libraries
open access

The Attitudes of Selected Texas Reporters and Editors Toward Video Display Terminals

Description: This study is concerned with determining the effects that video display terminal use had on reporters' and editors' attitudes toward their jobs and the machines themselves. Data for this investigation were obtained with questionnaires returned from seventy-one reporters and editors who use video terminals in their daily work. Questionnaire data were supplemented with interview data from thirteen questionnaire respondents, Ten hypotheses in five categories were tested with the t test. Four addit… more
Date: August 1978
Creator: Breedlove, James J.
Partner: UNT Libraries
open access

A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

Description: The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooper… more
Date: December 1984
Creator: Poole, Philip
Partner: UNT Libraries
open access

A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers

Description: This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and… more
Date: December 1980
Creator: Abderrahmane, Azzi
Partner: UNT Libraries
open access

A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a… more
Date: August 1985
Creator: Martin, William Todd
Partner: UNT Libraries
open access

A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
Partner: UNT Libraries
open access

A Cross-cultural Textual Analysis of Western and South Korean Newspaper Coverage of North Korean Women Defectors and Victims of Human Trafficking

Description: Trafficking women for sexual abuse has been a serious concern worldwide, particularly over the last two decades. The International Labour Organization (ILO) estimated that illicit profits of human trafficking may be as high as $32 billion. However, the international media community has scarcely focused on North Korean women defectors and victims of human trafficking, despite the severity of the issue. More than two million North Koreans, predominantly women, have crossed borders to enter China … more
Date: May 2014
Creator: Chong, Miyoung
Partner: UNT Libraries
Back to Top of Screen