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open access

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R… more
Date: August 2001
Creator: LaCaze, Tray
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content … more
Date: December 2001
Creator: Bolack, Michell
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The External Conflict of Modern War Correspondents: Technology's Inevitable Impact on the Extinction of Nostalgic Combat Reporting

Description: Through historical and content analyses of war coverage, this study qualitatively addresses emotional quality, use of sources, and implied use of technology to better understand the tension between Vietnam and Afghanistan war correspondents and their military counterparts. Early American democracy aspired to give total freedom to its people. But the American military, in its quest to uphold the ideas of democracy, has often challenged the freedom of press clause set forth by the United States C… more
Date: August 2002
Creator: Horton, James Colby
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Killing Flies With a Shotgun: How the Internet Set a New Journalistic Standard and Style

Description: Today, both the way a story is told and how long the viewer's attention can be held are often as important as the story itself. This study shows how online media sets new standards for narrative and continues some print traditions. This study focuses on the dialogue between print and online media. A quantitative and qualitative analysis of this dialogue through story length, readability, shovelware and story packaging shows the numerous effects the Internet has had on news media content.
Date: August 2000
Creator: Maher, Kelly M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Women in Public Relations: Our Past, Present, and Future

Description: Since abolition, women have used the media to bring attention to causes and injustices in society. Issues faced by these women are some of the same issues faced by women in public relations today and possibly the future. This paper is the history of the women of pre-professional public relations in relation to their use of the media to bring about change and communicate with an audience. It also discusses the evolution of the public relations profession as it pertains to the parallel issues tha… more
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Date: August 2000
Creator: Moore, Jaimee
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the dat… more
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

How Hitler Controlled the Press

Description: Adolf Hitler advocated total control of the press for many years before he was elected Führer. Almost immediately after he assumed power in 1932, Hitler began writing new laws and regulations that totally exorcised all freedoms from the German press. This study follows the path that Hitler took to control the German press from 1920 until the end of World War II. It utilized translations of documents and statements by men whom Hitler appointed to control the press and books written by experts in… more
Date: May 1982
Creator: McConal, Billy Jon
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

Description: This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, too… more
Date: December 1982
Creator: Knieff, Amy C. (Amy Cheri)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Survey of Television Reporters' Views Concerning Public Relations Practitioners' Demonstrated Knowledge of Their Technical Needs and Desires

Description: This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that … more
Date: May 1976
Creator: Tomlinson, Don E.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Democrat Years: A Growing Process

Description: Changes of ownership, a seeming lack of interest in history, several deaths, and a fire prompted this study into the history of The Weatherford Democrat. Data for the thesis came from back issues of The Democrat, Ayer Directory of Newspapers and Periodicals, letters from former publishers, and personal observations and experiences of the writer, who worked on the paper 14 years. All but about a dozen years of the back issues are available. The thesis is written in chronological order, dating fr… more
Date: August 1977
Creator: Vandagriff, Jon R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

Description: The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooper… more
Date: December 1984
Creator: Poole, Philip
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers

Description: This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and… more
Date: December 1980
Creator: Abderrahmane, Azzi
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a… more
Date: August 1985
Creator: Martin, William Todd
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

Description: This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. … more
Date: May 1986
Creator: Fogel, Betty Cruikshank
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparative Content Analysis of the Editorial Positions of the Christian Century and Christianity Today on Selected Social and Moral Issues

Description: This study compared the editorial positions of two magazines, The Christian Century and Christianity Today, on seven social and moral issues, then compared each magazine's positions with the opinions of their intended audiences. A directional content analysis was conducted that determined the editorial positions. On all four issues for which comparison was possible, the magazines demonstrated a marked difference in direction. These positions were compared with the published opinions of those so… more
Date: December 1985
Creator: Warner, Gregory Dann
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Oprah and Her Book Club: More than Mass Media Money-Maker

Description: With her Book Club, talk show host Oprah Winfrey has used the relatively new technology of television to revive literature. Despite the odds against her--selecting hard-to-read, quirky books by generally unknown authors--Winfrey has successfully created women's spaces for the 1990s, not so different from the American women's social clubs from the late 1800s and early 1900s, and the French salons of the sixteenth and seventeenth centuries. This study will show how Oprah's Book Club allows reader… more
Date: May 1999
Creator: Jones, Carrie S. Lilly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Readership Survey of the Denton Record-Chronicle

Description: The purposes of this study were to determine the characteristics of the subscribers to the local community newspaper, to determine what the subscribers read most and what they read the least in the local publication, and to determine the role of the small newspaper within the metropolitan area.
Date: December 1973
Creator: Jones, Gregory Morgan
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Personal stories go worldwide: the ritual of storytelling through Weblogs.

Description: The once private traditional written diary is shifting to an electronic storytelling tradition. Online diaries or weblogs are a growing phenomenon that scholars have ignored until recently. This qualitative project uses narrative and rhetorical analysis to focus on storytelling themes in weblogs, rituals in storytelling and the similarities and differences from traditional written diaries. In this study, 30 weblogs were chosen from three web domains: livejournal.com, blogger.com and diarest.net… more
Date: August 2004
Creator: Johnson, Janet L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

News Magazine Use Of and Attitudes Toward Leaks in their Coverage of the Decline and Fall of Spiro T. Agnew

Description: This study is a content analysis of the coverage in Time, Newsweek, and U. S. News & World Report on Spiro Agnew from August 13 to October 22, 1973, and is concerned with the use of leaks as determined by analyzing the levels of attribution and the attitudes of the magazines toward leaks. All three magazines used approximately equivalent amounts of material from concealed sources. Time and Newsweek defended the use of leaks; U. S. News & World Report attacked their use. The perils inherent in u… more
Date: August 1977
Creator: Fredd, James B.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Development of Business Week Magazine

Description: This study explains the development of Business Week from its beginning in 1929 to 1975 and its changes over this forty-five-year period in format, content and editors. The study shows how Business Week developed, reflecting the history of American business, industry, labor, and the rise of the consumer, and recorded the growth and changes in the magazine's format, news departments, services and features, and staff. The study traces the development of Business Week in three periods, 1929, 1930-… more
Date: December 1977
Creator: Stockard, Krista Lynn
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

Description: The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summa… more
Date: May 1976
Creator: Wells, Richard H.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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