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Toward a Rhetoric of Marketing for High-Tech Services

Description: The market for high-tech services is expanding, and writers will have to create more documents to market these services. Researchers note marked differences between traditional goods marketing and services marketing. A rhetorical framework for high-tech services marketing will give writers a tool for creating effective marketing messages. This study examines the five canons of rhetoric in their classical context, and then examines how the first professional teachers, the Sophists, used rhetoric… more
Date: December 1999
Creator: Willerton, David Russell
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Souvenir (20e siècle)

Description: Recording of Rainer Boesch's Souvenir (20e siècle). The composer describes this work as "prophetic" and gives reference to his own memories.
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: 1999
Duration: 4 minutes 34 seconds
Creator: Boesch, Rainer, 1938-2014
Item Type: Refine your search to only Sound
Partner: UNT Music Library
open access

Fickle Finger of Flow

Description: Text for a sidebar about Travis County flooding that was published in the June 1999 issue of Texas Highways magazine.
Date: 1999-06~
Creator: Mallory, Randy
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections
open access

Light Rail Rambling

Description: Text about Dallas Area Rapid Transit (DART) stations that was published in the "When..." section of a June 1999 Texas Highways magazine article.
Date: 1999-06~
Creator: Mallory, Randy
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections
open access

JAC: A Journal of Composition Theory, Volume 19, Number 3, 1999

Description: JAC: A Journal of Composition Theory contains a collection of papers regarding writing and rhetoric: "The JAC is a forum for theory, research and pedagogy regarding (1) those writing courses beyond the freshman courses, excluding technical and creative writing, (2) writing in courses which are not themselves writing courses, particularly in the liberal arts and sciences, and (3) work in theory, research or pedagogy which is advanced or progressive and will shed light on the field as a whole whi… more
Date: 1999
Creator: Association of Teachers of Advanced Composition (U.S.)
Item Type: Refine your search to only Journal/Magazine/Newsletter
Partner: UNT Libraries
open access

JAC: A Journal of Composition Theory, Volume 19, Number 4, 1999

Description: JAC: A Journal of Composition Theory contains a collection of papers regarding writing and rhetoric: "The JAC is a forum for theory, research and pedagogy regarding (1) those writing courses beyond the freshman courses, excluding technical and creative writing, (2) writing in courses which are not themselves writing courses, particularly in the liberal arts and sciences, and (3) work in theory, research or pedagogy which is advanced or progressive and will shed light on the field as a whole whi… more
Date: 1999
Creator: Association of Teachers of Advanced Composition (U.S.)
Item Type: Refine your search to only Journal/Magazine/Newsletter
Partner: UNT Libraries
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