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An Analysis of Media, Social, and Political Influences on Time of Voting Decision in Presidential Elections, 1952-1976

Description: Early voting studies before television predominance determined that mass media had a "limited effect" on American voting behavior. This work reassesses the limited-effects notion. The thesis is that the mass media do have significant impact on voting decisions. A trend study, the work utilizes the Center for Political Studies national presidential election surveys 1952-1976, and multiple regression analysis to examine the impact of media, social, and political variables on the dependent variable, time of voting decision.
Date: December 1981
Creator: Garrison, G. David (Glenn David)
Partner: UNT Libraries