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Prohibition in Symbol Communication

Description: Literature in semiotics lacks consideration of the elements in symbols that communicate specific concepts. Prohibition was the concept chosen for study. Potential prohibitors were represented by line configurations superimposed on background symbols. Seven prohibitors coupled with symbol backgrounds to form 49 experimental symbols were studied through a symbol inventory. Prohibitors constituted the independent variable, while dependent variables were verbal responses by 105 college students to the experimental symbols. Two hypotheses were tested: a) Prohibitors differ in effectiveness in communicating prohibition and b) Prohibitors differ in frequency of distortion of symbol meaning. Chi square analyses and comparisons of proportions showed diagonal lines most frequently elicited prohibition responses. A chi square analysis displayed no significant relationship between prohibitors in distortion of symbol meaning.
Date: May 1983
Creator: Kunsak, Nancy Elizabeth
Partner: UNT Libraries

[Street scene]

Description: Photograph of a street scene in Kyoto, Japan. The street is visible in the foreground stretching into the background. The street is lined with shops on both sides. Numerous signs stick out from the shops. Pedestrians walk on the street.
Date: 1978
Creator: Gough, Ray
Partner: UNT College of Visual Arts + Design

[Lined up military men]

Description: Photograph of a group of men dressed in standard issue military wear as a higher ranking gentleman walks in front of them. Some of the men in stand at attention while others raise their hands displaying a "peace" sign. There appears to be a civilian woman standing off to the right side of the photograph.
Date: 19uu
Creator: Clark, Joe & Clark, Joseph Wade Junebug
Partner: UNT Libraries Special Collections

[Jim Gardner - Governor Sign]

Description: Photograph of a red sign with white text that says "Jim Gardner" above a line and "Governor" below. Narrative by Junebug Clark: This was an election poster I picked up after election day, somewhere down South. I had a brother in law, Jim Gardner, that I planned to give this to. I mounted it and before I was able to give it to him, Jim passed away. It kind of "slipped" here in to the collection. More of a personal memory and treasure.
Date: 1990~
Creator: Clark, Joe
Partner: UNT Libraries Special Collections

Symbolic visuals in advertising: The role of relevance.

Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes the assertion that TOR has been underutilized and even ignored by some researchers in past marketing literature. Thus, TOR is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what is currently realized by researchers and marketing managers. A reliable measure of relevance was developed using TOR as a foundation. Experiments were conducted to empirically test TOR and support was found for most aspects of the theory. This dissertation makes several contributions to the consumer behavior literature. These contributions include: 1) clarifying the definition of relevance in advertising, 2) developing a tentative measure of relevance, 3) providing an explanation of how non-relevant visuals produce effects expected for relevant visuals as occurred in experiments conducted by Mitchell and Olson (1981) and Miniard, Bhatla, Lord, Dickson and Unnava (1991), 4) showing how relevance of symbolic visuals in advertisements relates to specific consumer responses, and 5) offering suggestions for how the theory of relevance can be used by researchers and marketing managers to gain a better understanding of consumers' interpretation of ...
Date: August 2008
Creator: Holmes, Gary R.
Partner: UNT Libraries

Wayfinding tools in public library buildings: A multiple case study.

Description: Wayfinding is the process of using one or more tools to move from one location to another in order to accomplish a task or to achieve a goal. This qualitative study explores the process of wayfinding as it applies to locating information in a public library. A group of volunteers were asked to find a selection of items in three types of libraries-traditional, contemporary, and modern. The retrieval process was timed and the reactions of the volunteers were recorded, documented, and analyzed. The impact of various wayfinding tools-architecture, layout, color, signage, computer support, collection organization-on the retrieval process was also identified. The study revealed that many of the wayfinding tools currently available in libraries do not facilitate item retrieval. Inconsistencies, ambiguities, obstructions, disparities, and operational deficiencies all contributed to end-user frustration and retrieval failure. The study suggests that failing to address these issues may prompt library patrons-end users who are increasingly interested in finding information with minimal expenditures of time and effort-may turn to other information-retrieval strategies and abandon a system that they find confusing and frustrating.
Access: This item is restricted to UNT Community Members. Login required if off-campus.
Date: May 2004
Creator: Beecher, Ann B.
Partner: UNT Libraries

Propagation analysis of a 900 MHz spread spectrum centralized traffic signal control system.

Description: The objective of this research is to investigate different propagation models to determine if specified models accurately predict received signal levels for short path 900 MHz spread spectrum radio systems. The City of Denton, Texas provided data and physical facilities used in the course of this study. The literature review indicates that propagation models have not been studied specifically for short path spread spectrum radio systems. This work should provide guidelines and be a useful example for planning and implementing such radio systems. The propagation model involves the following considerations: analysis of intervening terrain, path length, and fixed system gains and losses.
Date: May 2006
Creator: Urban, Brian L.
Partner: UNT Libraries