Retail Management Mix Strategies of Retail Grocery Establishments Belonging to a Retailer-Cooperative in the State of Texas
Description:
The purpose of this study was basically fivefold: 1) to examine the historical development and significance of the retail mix as a retail management concept; 2) to identify the nature and structure of the independent variables which make up a retail management mix; 3) to distinguish the nature and significance of each variable within the structure of the retail management mix; 4) to propose and develop an interrelated set of propositions in the form of a retail management mix for retail grocery…
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Date:
December 1980
Creator:
Judd, Louis Lynn
Partner:
UNT Libraries