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Impact of Relational Incongruity on Customer Ownership and Sales Outcome Performance: A Resource-Advantage Theory Approach

Description: There exists heightened research attention afforded to the pivotal demands - both internal and external - that exist within the salesperson role set. Unprecedented pressures on salespersons to acquire, retain, and build enduring customer relationships to enhance the firm's bottom-line performance coincides with increasing complexities within the work environment. This relevant and timely research introduces an original construct derived from the long-standing attention afforded to relationship … more
Date: December 2017
Creator: Fergurson, Ricky
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Exploring EHR Adoption and Implementation: The Impact of Resource Advantage Theory on Healthcare Organization's Competitive Position

Description: The hospitals and their healthcare providers need to optimize simultaneously three outcomes: healthcare costs, healthcare options offered to customers, and information utilization efficiency. The adoption of electronic healthcare record (EHR) technologies is a potential managerial mechanism for balancing these outcomes. EHR offers patient management and decision support capabilities that can ameliorate health delivery outcomes for patients, doctors, and hospitals through better-informed busines… more
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Date: August 2019
Creator: Malhan, Amit Sundeep
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Analytical Model of the Determinants and Outcomes of Nation Branding

Description: Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation for specific countries, while other scholarly works in nation branding are conceptual. Various factors associated with nation branding are discussed in the literature, but there is no organizing mechanism… more
Date: December 2009
Creator: Sun, Qin
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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