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An Evaluation of the Public-Relations Programs of the Four-Year Affiliated High School Districts in McLennan County, Texas

Description: In this study, the purpose is to ascertain the types and media of public-relations programs in effect, to determine the uses being made of these types and media, to evaluate the findings of the methods in use, and to make suggestions and recommendations for an effective public-school relations program in the schools included in the survey.
Date: 1941
Creator: England, Sidney, H.
Partner: UNT Libraries

Professional Public Relations and Political Power in Texas

Description: "The problem with which this investigation is concerned is the determination of the role played by public relations professionals in Texas politics. This exploration of modern campaign technology relies on a survey of related literature, published and unpublished, and on personal interviews conducted in 1968-69 with candidates for public office, party workers, public relations experts, campaign managers and consultants, and media specialists involved in the Texas Democratic Gubernatorial primary campaigns of 1968...the findings show that the public relations professionals are playing an ever increasing role in Texas politics and that their expertise and skills play a particularly important role in political campaigning. The Texas Democratic Gubernatorial primary campaign of 1968 illustrates the widespread use of professional consultants by Texas politicians and indicates that their use has had recognizable consequences for the distribution of power and influence."-- leaf [1].
Date: December 1970
Creator: Mansfield, Michael W.
Partner: UNT Libraries

Trends and Techniques of Public Relations in Music Education

Description: The purpose of this study represents an illustration of the techniques of public relations in music education as well as the urgent necessity for their development. Especially during; this era, American public schools are faced with the problem of providing a balanced curriculum whose chief interests lie in subjects of a scientific nature. Educators feel that this type of training is not only necessary to keep the nation ahead or equated with others scientifically, but that it is inevitably the best in preparing the student for adulthood. Public school music, in many instances, has not lived up to its responsibilities in providing the kinds of music and the type of community service it should render. Consequently, many educators feel justified in either reducing or eliminating fine arts programs in their schools. It is necessary, therefore, that the music educator study measures of encouraging musical growth in his environment, and this growth can be assured through a study of the techniques and tools of public relations.
Date: June 1963
Creator: Scott, Lamar H. (Lamar Houston)
Partner: UNT Libraries

An Analysis of the Public-Relations Practices of One Hundred Texas Public-School Systems

Description: The purpose of this study has three aspects. These are, (1) to determine what constitutes sound public-relations practices as recommended by recognized authorities in this field; (2) to determine the extent to which certain public-relations practices are employed by one hundred Texas public school systems; and (3) to determine whether the public-relations programs of one hundred Texas public-school systems meet the requirements of a sound public-relations program.
Date: 1949
Creator: Baker, Garth Elmo
Partner: UNT Libraries

The Determination of Persistent Life Situations in a Public Relations Program

Description: In this study the problem may be stated as follows: to determine persistent life situations in a Public Relations Program. The problem involves a survey of school-community-public relations in the areas of family living, recreational living, occupational living and community living as developed in practice and in educational literature; the establishing of sound criteria for such a program; the application of the criteria to the techniques of the program; and the evaluation of the program once it has been established.
Date: 1949
Creator: Poe, Claude D.
Partner: UNT Libraries

An Evaluation of the Public Relations Functions and Training of Non-Professional Staffs of Texas Independent School Districts

Description: The problem involved in this study is an investigation of (1) the part played by the non-professional staff of a school in the development of a favorable public relations program, and (2) the needed training and qualifications for effective performance of the duties of non-professional personnel in this important phase of the public school program.
Date: 1951
Creator: Boyles, Frank D.
Partner: UNT Libraries

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries

A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," as indicated by their utilization of the twenty-two suggested external standards and twenty suggested internal standards. The conclusions drawn from this study are that retirement facility administrators, in general, are not fully aware of the internal and external public relations strategies that could benefit them within the community and with residents.
Date: August 1985
Creator: Martin, William Todd
Partner: UNT Libraries

An Evaluation of the Public Relations Programs of Selected Texas Public School Systems

Description: The purpose of this study was to evaluate the public relations programs in selected Texas public school systems. From this evaluation, criteria were developed which will enable the administrators, particularly those in smaller school systems, to maintain stronger public relations programs. These public relations programs were evaluated in terms of the elements of sound public relations procedures.
Date: August 1963
Creator: Kerr, Ralph Mouzon, 1911-
Partner: UNT Libraries

Proceedings of the 2014 NOAA Economics of Protected Workshop, September 9-11, 2014, La Jolla, Califori

Description: The following document provides the results of a three-day workshop held in September of 2014 by the National Marine Fisheries Service (NMFS). This workshop was the first NMFS workshop focused exclusively on the economics of PR. The primary goal was to initiate the process of identifying national PR social science research needs and best practices.
Date: September 2015
Creator: Bisack, Kathryn D.; Squires, Dale E.; Lipton, Douglas W.; Hilger, James R.; Holland, Daniel S.; Johnson, Denise H. et al.
Partner: UNT Libraries Government Documents Department

A Descriptive Study of the Public Relations Practices at Hardin- Simmons University

Description: This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of direction, it lacks focus, largely because of the mingling of public relations and fund-raising responsibilities in some staff positions and a lack of separate standards of performance for each staff member. Recommendations to strengthen the program include separate and distinct public relations and fund-raising responsibilities in each staff position and standards of performance for each staff member.
Date: August 1984
Creator: Schmucker, Susan Parker
Partner: UNT Libraries

A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

Description: The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooperatively. The diversity of primary job responsibilities makes cooperation limited since all programs do not share the same assignments. Limited historical documentation is available on the growth of the public relations programs. The study includes four chapters: a general introduction; an historical overview; analysis of data; and conclusions and recommendation for further study.
Date: December 1984
Creator: Poole, Philip
Partner: UNT Libraries

A Survey of Television Reporters' Views Concerning Public Relations Practitioners' Demonstrated Knowledge of Their Technical Needs and Desires

Description: This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that practitioners' employers would benefit therefrom. 3. They valued the assistance of practitioners. 4. There were moderate degrees of off-the-job contact and interest therein. 5. They divided evenly on the question concerning practitioners' specific demonstrated knowledge of the technical side of television news.
Date: May 1976
Creator: Tomlinson, Don E.
Partner: UNT Libraries

The Role and Function of Public Relations at National Semiconductor Corporation as Practiced by Two Departments

Description: This study examines the public relations practices of the Public Relations Department and the Human Relations Department at National Semiconductor Corporation. Source material included interviews with twelve company employees, company publications, and other publications. Five chapters deal with particular problems with which the semiconductor industry in the 'United States is confronted; background and development of National Semiconductor Corporation; organization and practices of the Public Relations Department; and public relations practices of the Human Relations Department. The study finds much strength in each of the two departments but concludes that the public relations function would be strengthened by consolidation into one department. It recommends further scholarly research of public relations practices at other electronics companies.
Date: May 1982
Creator: Waller, Gwendolyn L. (Gwendolyn Lea)
Partner: UNT Libraries

An Evaluation of Public Relations as Practiced by Southwestern Bell Telephone Company

Description: This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.
Date: August 1974
Creator: Gallagher, Eddye S.
Partner: UNT Libraries

An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

Description: This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.
Date: May 1983
Creator: Falgout, Paula O'Reagan
Partner: UNT Libraries

A Study to Determine the Competencies Needed by Superintendents in the Area of Public Relations

Description: The problem of this study was to determine specific competencies associated with the superintendent's role in public relations and to determine the relationship between school district size and public relations competencies needed by the superintendent. Conclusions of the study were Public relations competencies for superintendents can be identified in seven competency areas with specific competencies within each area. The seventy-seven specific public relations competencies identified in this study are all needed by practicing superintendents. There is a priority of importance among the seventy seven specific competencies with the competency area of "Relations With the Board of Education" receiving top priority and the competency area of "Personality Traits" receiving second priority. Superintendents from differing size school districts generally do not vary in their perceptions of the competency areas. Differences do exist between perceptions of superintendents of different size schools to specific competencies within competency areas.
Date: May 1980
Creator: Daves, Drennon
Partner: UNT Libraries